2 chapters across the catalog
Native advertising is defined as paid media that mimics the form and function of the platform's organic content. The hosts discuss the decline of click-through rates (CTR) and the phenomenon of "banner blindness" that forced advertisers to innovate. Unlike the finite ad inventory of television or the Super Bowl, the internet offers infinite space, necessitating more deceptive "advertorial" formats.
With nearly $2 billion projected for digital advertising in the 2020 election, the hosts speculate that platforms like Twitter use "dashboards" to artificially manipulate political sentiment. They suggest that the Obamas' film "American Factory" may be a strategic move to help Joe Biden's campaign by addressing his "China mess." The segment emphasizes the hidden "levers" used by tech companies to mix and control public discourse.
