Topic: Fear Based Marketing

1 chapters across the catalog

02: Nudge Machine
1:11:01 - 1:14:43

02: Nudge Machine

Voter Suppression and the Fear-Based Nudge

Democrats are accused of using fear as a "nudge" to drive black voters to the polls, often by painting Donald Trump as a "boogeyman." This tactic is viewed as a form of legal voter suppression because it fails to offer tangible policy rewards in exchange for the vote. Statistics show a decline in black voter turnout from 66.6% in 2012 to 59% in 2016, suggesting that the fear-based strategy is losing its effectiveness.