Professor Carol Swain of Vanderbilt University presents a counter-narrative to the Southern Strategy via PragerU. She outlines three myths: that Republicans only became competitive in the South in the 60s, that Southern Democrats switched parties en masse after 1964, and that Republicans immediately dominated the region. Swain uses election data from Hoover, Nixon, and Carter to argue that the Republican shift in the South was a gradual process tied to economic growth rather than racial pandering.