Topic: Nelson George

1 chapters across the catalog

17: Shaft Stache
1:04:16 - 1:08:26

17: Shaft Stache

Nelson George, The Dark Side of Hip-Hop Marketing

Director Nelson George discusses how hip-hop became an "easy shorthand" for marketers, often overshadowing the complexity of black culture. He explains that Tyler Perry's success came from reaching a non-hip-hop black market focused on "the struggle" and religion. The hosts discuss how positive cultural movements are often used as Trojan horses for more negative, seedy media portrayals.