2 chapters across the catalog
Moe details the career of Young Jeezy, who was managed by Coach K and affiliated with the Black Mafia Family (BMF). Jeezy is described as entering the rap game already a millionaire from street activity. His album "Thug Motivation 101" and the "Snowman" t-shirt campaign are credited with bringing trap music into the mainstream and establishing it as a legitimate sub-genre.
Moe introduces Big Meech, the leader of the Black Mafia Family (BMF), a massive multi-state drug organization. BMF was famous for its "The World is Ours" billboard in Atlanta and for laundering money through winning lottery tickets. Moe compares Meech's legendary status to Pablo Escobar and Scarface, noting how the organization was loved in the communities it supported despite the destruction it caused.
