Topic: Choice Architecture

2 chapters across the catalog

80: Barry's Back
2:52:22 - 2:55:18

80: Barry's Back

Richard Thaler and the Nudge Unit

A throwback to Episode 5 explores the concept of "Nudging" and "Choice Architecture" developed by Professor Richard Thaler. The theory suggests that the government can influence public behavior by arranging choices in a specific way, such as placing salads before burgers in a cafeteria. The hosts argue that the new Disinformation Governance Board is the "brakes" to the Nudge Unit's "gas," designed to stop the flow of "unhealthy" information.

05: Life's a Pitch
23:15 - 27:15

05: Life's a Pitch

Richard Thaler, Nudge Theory, and Choice Architecture

Professor Richard Thaler's concept of "nudging" and "choice architecture" is explored through his work at the University of Chicago. Thaler defines a nudge as a small environmental feature that influences behavior without mandates, such as the placement of food in a cafeteria. The hosts question the ethics of choice architects in digital environments who determine what users see in their social media feeds.