Naomi Wolf explains how the Industrial Revolution introduced ideals to control literate, middle-class women, such as the "cult of invalidism" in the 19th century and the "happy homemaker" archetype in the 1950s. The hosts link these historical shifts to Edward Bernays' "Torches of Freedom" campaign, which used feminist imagery to sell cigarettes. They argue that modern women remain controlled by shifting media ideals that now encourage the disparagement of men.


