Topic: Malt Liquor

1 chapters across the catalog

34: Big Momma Drama
1:48:35 - 1:52:05

34: Big Momma Drama

Drop Squad, Gospel Pack Satire

The 1994 film "Drop Squad," executive produced by Spike Lee, satirized how advertising agencies use Black culture to sell unhealthy products. The film featured a "Gospel Pack" commercial for fried chicken and a "Mumbling Jack" malt liquor campaign. This satire highlighted the role of Black advertising executives in crafting "minority development" campaigns that targeted their own communities with harmful goods.