Monday, 27 April 2020

34: Big Momma Drama

A Surgeon General’s colloquial health warning sparks a media firestorm, exposing the uncomfortable links between corporate food marketing, racial politics, and the American obesity crisis.

By Moe Factz with Adam Curry | 2h 29m listen | 45 chapters
34: Big Momma Drama cover

About this episode

Surgeon General Jerome Adams ignited a national firestorm after using the terms Big Mama and Pop Pop during a White House COVID-19 briefing. While Adams intended the language as a culturally resonant appeal to minority communities, he faced immediate pushback from PBS NewsHour correspondent Yamiche Alcindor and various political critics. The controversy highlights the volatile intersection of public health, racial identity, and the political polarization surrounding the Trump administration.

Beyond the press room confrontation, the health crisis exposes deep-seated issues within the American food system and the legacy of the Great Migration. Culinary historian Michael Twitty and figures like Van Jones provide context on how urban food deserts and the transition from Southern agricultural traditions to processed fast food have exacerbated comorbidities. The discussion tracks the evolution of the soul food narrative from the 1997 Vanessa Williams film to the sharp satires of The Boondocks, questioning how media reinforces unhealthy dietary habits. Specific scrutiny is applied to the sugar industry bliss point and the disproportionate targeting of Black and Hispanic consumers by junk food advertisers.

Cultural touchstones like the Mary J. Blige Burger King controversy and Dave Chappelle Wack Arnold sketches illustrate the complicated relationship between Black celebrity and corporate branding. The segment concludes with a reflection on the Mammy archetype in modern politics and a musical tribute to the matriarchal figure through Bill Withers. Listeners are challenged to look past political outrage to address the tangible medical realities of Vitamin D deficiency and sodium-induced heart disease.


CHAPTER 01 / 45 Discussion

Remote Work Productivity, Zoom Video Communication

The transition to working from home during the 2020 lockdown has led to increased productivity and "mission creep" as the boundaries between work and personal life blur. Silicon Valley companies are ramping up tools to facilitate this shift, with Zoom emerging as a dominant platform for both professional and family communication.

zoom· silicon valley· productivity· remote work· mission creep

00:00 Mo Facts with Adam Curry for April 27th, 2020. This is episode number 34 on lockdown. Mo, how are you? Oh, yeah. Yeah. Things have been crazy. Yeah. This week has been a crazy week. I'm just glad to be here, actually here with you to have this conversation because it's just the little, you know, Little place of joy. What in the crazy world? Yeah, I was gonna say that I think outside of Tina the keeper You're the only guy I talked to for more than three minutes and it's certainly live I've only talked to two people in the past two months my wife exactly Hey, but you're still working right here. Now. You are essential personnel. Is that the idea? Oh

00:59 Yes, I am still working working from home, but you saying working nonetheless and I find myself actually working more Yes, the day never ends its mission creep This is one of the things I've been looking at man. It's like all businesses are gonna see the productivity and I'm sure they're measuring it and Silicon Valley's ramping up. They want everybody to use their new tools and work it. I mean we have a even a hit for this. We have a hit tool for this time which was Zoom video. Zoom is so large that my mom suggested that we use it. So that just let you know. Yeah, yeah, yeah. You better call the newspaper. Let them know what's going on. We were on a group call and she was like, oh, why don't we just use that Zoom thing? Then we can all see each other. Did you use it? How'd it work out?

01:49 Oh, we did well, we didn't use it this time. But next time she said definitely wanted to use it and that's I think that's a good segue. Yes. So while we're here for so if you want to wait one second, just to calm myself. Can I get a what more do you want from me and a woosah please sir? Of course, of course at your beck and call. What more do you want from me? Woosah. Woosah. Woosah. All right, you feel better now? Oh man, I feel so much better. So, so can we just go ahead and spin that wheel then? Let's spin it baby, let's see what's going on. What's the topic for today of Mo Facts with Adam Curry? It is episode number 34, Where It Stops, Only One Person Knows. His name is the Mo's and the topic for today is... Do it for your big mama. Do it for your pop pop.

CHAPTER 02 / 45 Discussion

Jerome Adams, Surgeon General COVID-19 Briefing

Surgeon General Jerome Adams addressed the disproportionate impact of COVID-19 on African American and Hispanic communities during a White House press briefing. He emphasized that while people of color are not biologically predisposed to the virus, social ills and chronic health conditions like high blood pressure increase their risk. Adams urged minority communities to avoid alcohol, tobacco, and drugs to improve resilience against the pandemic.

jerome adams· covid-19· naacp· jesse jackson· public health

02:45 Yes, my favorite guy on stage, Jerome Adams, our very own Surgeon General. Do it for you, pop pop. And he was met with so much pushback from this statement. Was he really now? I'd see, of course, I didn't get any of this. From me. political class. Yes, all right. So who was pushing back? Do you have examples? I'm very excited about this because I didn't hear any of it. I have examples. We're going to break down who Big Mama is.

03:26 Now just big mama Because we know of the previous 30 what three conversations that we had The mother is the central figure in the black community. Yes, sir. So we have to really Get down into the weeds with this and how it's gonna be a wild ride, but let's listen to Michael Adams whole statement, I mean, excuse me, Jerome Michael Adams' whole statement and context. This is a little long clip, but I want to make sure we get his full statement of what he said when he made this infamous Big Mama statement. Yeah, this is the Surgeon General of the United States during one of the corona press briefings. Yeah, explaining what you need to do. But at the president's direction, yesterday I met with 2,000

04:20 Hispanic leaders from their communities. And today, the Vice President led a phone call that I was on with hundreds of African American leaders, including the Reverend Jesse Jackson, including Derrick Johnson of the NAACP, including the National Medical Association and the Black Nurses Association to talk about some of the alarming trends we're observing regarding the impact of COVID-19 on communities of color. While it's alarming, But it's not surprising that people of color have a greater burden of chronic health conditions. African Americans and Native Americans, excuse me, develop high blood pressure at much younger ages. It's less likely to be under control and does greater harm to their organs. The chronic burden of medical ills is likely to make people of color especially less resilient to the ravages of COVID-19. And it's possibly, in fact likely, that the burden of social ills is also contributing.

05:14 But let me be crystal clear, we do not think people of color are biologically or genetically predisposed to get COVID-19. There is nothing inherently wrong with you, but they are socially predisposed to coronavirus exposure and to have a higher incidence of the very diseases that put you at risk for severe complications of coronavirus. Avoid alcohol, tobacco, and drugs, and call your friends and family, check in on your mother, she wants to hear from you right now. And speaking of mothers, We need you to do this if not for yourself, then for your abuela. Do it for your granddaddy. Do it for your big mama. Do it for your pop pop. Infamous. I'd like a couple comments about this. First of all, I love how he, like Pence, the vice president always starts off with, at the president's direction. And I think I would like people to start saying, at the podfather's direction.

CHAPTER 03 / 45 Discussion

Political Pushback, Jerome Adams Big Mama Comment

Surgeon General Jerome Adams faced criticism from the political class and media for using colloquial terms like "Big Mama" and "Pop Pop" during a formal briefing. Critics argue that his association with the Trump administration caused the backlash, suggesting the same language would have been celebrated under a different president. The discussion explores whether the pushback was a genuine community concern or a manufactured racial narrative for political fundraising.

jerome adams· donald trump· mike pence· racial politics· big mama

06:08 Now what was in there was a possible predisposition, although there's nothing quote wrong with you. That was interesting. I know there was a lot of certainly boulé and black political class falling all over the don't drink drugs and alcohol and hearing it again in context, you know, he's just saying that in general, he'd say it to everybody, but of course that was taken out of context by some to, you know, to, well, what are you saying? Black people shouldn't drink. And what was, well, anyway, so that's what I heard. Now I'm fascinated by this guy. I like him a lot. He's an on and gone type guy. Well, let's just look at him for a minute. He is,

06:56 Before becoming Surgeon General, he served as the Indiana State Health Commissioner. So there's your Mike Pence tie. Yeah. It's the milieu. There you go. It makes total sense. I'm glad you picked up on that. And as you said, he addressed that black people, due to racial composition, is not more susceptible to catching the Rona, but it's due to pre-existing conditions, which pre-existing conditions is a left-wing talking point. No kidding. So it's fascinating what we heard here. Two, when I heard him say drugs and alcohol, I knew he was going to get killed for that. Yeah. And then three, when he said do it for Big Mama,

07:51 Now, I want to point out something. Donald Trump is the only person that can make a black Surgeon General named Jerome saying, do it for big mama, a bad thing. Just by who's at the what he said, I did it at the direction of the president. And just by those words, that was it. That was it. That was it. Because it was a black surgeon general under Obama that said, do it for big mama. Everybody would have been seen. Everybody would have been dancing in the streets. Right.

08:35 So I want people to pay attention to that point. Thank you. That's an excellent point. But it's also, is that just the media, et le boulet, or is it also black America? Do they feel the same way? Did Donald Trump ruin it for them too? No. Here's the thing, like I always say, the people in the 80% are the quiet masses. What you're hearing is the bullae pushback, one because you could just, we saw it with the don't inject disinfectants. I mean, come on, I mean, you can take anything and take it out of context. This was an opportunity to make it racial. A great opportunity for money raising operations. You know, they say, oh, black people, the corona's killing black folks, which is killing, we're saying black folks, but

09:26 Is it the disease? And then we gotta look at how things are being counted. Is it because this is my main question on the count because this matters. Are you saying these people were killed by complications due to Corona or were they, did they die and they tested positive for Corona? This is a question. This is a big question around the world. Right, but the way I'm gonna put my boule hat on if I'm gonna spend this thing is like oh, yeah, we can write, you know Who do you have in the line? Jesse Jackson, right? You have a great it's a great money grab if you and just doing the big thing in there It was just made it so beautiful

CHAPTER 04 / 45 Discussion

COVID-19 Immunity Myths, Africa Anti-Malarial Theory

Early in the pandemic, a myth circulated that Black people were immune to COVID-19, a sentiment echoed in a Saturday Night Live sketch by Chris Redd. Low initial infection numbers in Africa fueled this speculation, though researchers now suggest the widespread use of anti-malarial drugs in the region may have provided a level of protection not present in the United States.

chris redd· saturday night live· africa· anti-malarial drugs· coronavirus

10:17 Can I just play one thing for you because I don't know if you had this clip or not but in March just before everything started I think the last Saturday Night Live Chris Redd on the show said and he did a weekend update he yelled in that and I'll play the clip it's only nine seconds you can hear it he said black people can't get the coronavirus it's true it's true listen. It's just a bruise hop on we good we good. Black people can't get the coronavirus. And I remember hearing that going, well either the smartest guy in the room or the dumbest guy in the room.

10:54 We talked about this even on not the last couple shows ago We talked about it because of the numbers coming out of Africa. Mm-hmm We didn't make any sense that you had this what you have a region that's usually Bombarded by these kind of things and you have very low numbers, but I think I think that's explainable now because we know how the anti-malarial drugs... Yeah, they're all jacked up on anti-malarials all throughout Africa. Right, so you know, I think that explains, but if you're just looking at the numbers, looking at the models... Please, have a look at those. You could definitely spin it to say black people couldn't get it, but when it came to America, you don't have the anti-malarial saturation, so we've seen... and you have the

CHAPTER 05 / 45 Discussion

Yamiche Alcindor, Jerome Adams Press Room Confrontation

PBS NewsHour correspondent Yamiche Alcindor questioned Surgeon General Jerome Adams on whether his use of "Big Mama" and "Abuela" was offensive to minority communities. Adams defended his language as authentic to his own family and the outreach requested by the NAACP. The exchange highlights the tension between cultural authenticity and professional decorum, referencing the "Big Momma's House" film franchise and Tyler Perry's Madea as examples of the term's prevalence in media.

yamiche alcindor· pbs news hour· gwen ifill· jerome adams· big momma's house

11:44 pre-existing conditions which we really have to talk about. Yes, all right. So, Jerome Adams got pushback from one Miss Yamika Alcindor. Yamish, I think it's Yamish. Excuse me, Yamish. Yes, I'm very familiar with Yamish. She replaced Gwen Ifill and Gwen Ifill worked at PC... she died a few years ago. Gwen Ifill... Dvorak and I would always make fun of her because she wrote this book about Obama which we appropriately called was a hagiography. It was just, you know, one big slopping wet kiss. But now she's gone, she's been replaced by Yamiche.

12:28 And Yamiche is so horrible and now we realize how good Gwen Ifill was and she got a stamp I'm so happy she got a stamp even though she's posthumously. So yeah Yamiche who I think is often mistaken for African-American. She both parents are from Haiti. She's Haitian. Yeah she's Haitian-American. Exactly. Right. So let's listen to her push back against Mr. Jerome Adams. I have a quick question for you. You said that African-Americans and Latinos should avoid alcohol, drugs and tobacco. You also said do it for your abuela, do it for big mama and pop pop. There are some people already online that are already offended by that language and the idea that you're saying behaviors might be leading to these high death rates. Could you talk about why people

13:17 Well, could you, I guess, have a response for people who might be offended by the language that you used? Well, I use that language because that's the language... I've been meeting with the NAACP, with the National Medical Association, with others. I actually talked with Derek Johnson multiple times this week, the head of the NAACP, and we need targeted outreach to the African American community, and I use the language that is used in my family. I have a Puerto Rican brother-in-law. I call my granddaddy granddaddy. I have relatives who call their grandparents big mama. So that was not meant to be offensive. That's the language that we use and that I use.

13:58 I loved it when he said that by the way, I was like, all right now you're talking. No, because he hit a nerve by saying whether you just want to jolt people because big mama is a no a term that we use. within our community, but what surprises me is people don't have a problem with the whole movie franchise called Big Mama. And that's what I was going to mention to you because the number one thought I think for white people when they hear that is Big Mama's House. That's what you think of. Big Mama, Big Mama's House. Who was that? Was that Martin Lawrence?

14:46 And then you could look at, what was it, Norbit? Kind of had a Big Mama, it's this fat, heavy set black woman. Right, right. Could you still make a movie like that in today's environment? Could you say, hey, guess what everybody, we're doing Big Mama's House 5. they just made one not too long ago. Let me just say one thing, Tyler Perry has made almost a billion dollars off of the big money. I mean, that's who Madea is. Now, it's this large black woman. Yes. That plays the, you know, the elder role. But I mean, just saying, but you hear no pushback against that. But when this guy comes out because he's Trump's guy and let's be honest here, when they see him, he's one of Trump's African-Americans, my African-American. He's a token. Yes. Right. That rolls out there. Now they just want to, and if you notice, she didn't say, I know people

15:47 People online went what news? The journalist starts ain't referring to people online or saying who what people well Twitter done. That's it Twitter is saying that's what it is Well, let's revisit some things that we've talked about in previous shows We said the new Al Sharpton's the new Jesse Jackson's aware online line you bet. Oh So when you want to stir up some mess, you do it online. Whoever has the hands on the reins of the council machine. You give them a tap and then they get activate their online soldiers, get the trending going, and then you can pick it up and bring it back into the news cycle. But it was self generating. That's the machine. Yeah, that's exactly how the machine works. Right. So let's go ahead and go to part two of the Yamiche. We recommend that all Americans avoid tobacco.

CHAPTER 06 / 45 Discussion

Media Narratives, Surgeon General Public Health Advice

The modern media landscape utilizes "online soldiers" to activate outrage and drive news cycles, often targeting officials associated with the Trump administration. Despite the Surgeon General's role in issuing health warnings on tobacco and marijuana, his advice to minority communities was framed as controversial. This segment examines how public health experts like Dr. Birx and Jerome Adams become "tainted" by political association in the eyes of the press.

al sharpton· jesse jackson· dr. fauci· dr. birx· cancel culture

14:46 And then you could look at, what was it, Norbit? Kind of had a Big Mama, it's this fat, heavy set black woman. Right, right. Could you still make a movie like that in today's environment? Could you say, hey, guess what everybody, we're doing Big Mama's House 5. they just made one not too long ago. Let me just say one thing, Tyler Perry has made almost a billion dollars off of the big money. I mean, that's who Madea is. Now, it's this large black woman. Yes. That plays the, you know, the elder role. But I mean, just saying, but you hear no pushback against that. But when this guy comes out because he's Trump's guy and let's be honest here, when they see him, he's one of Trump's African-Americans, my African-American. He's a token. Yes. Right. That rolls out there. Now they just want to, and if you notice, she didn't say, I know people

15:47 People online went what news? The journalist starts ain't referring to people online or saying who what people well Twitter done. That's it Twitter is saying that's what it is Well, let's revisit some things that we've talked about in previous shows We said the new Al Sharpton's the new Jesse Jackson's aware online line you bet. Oh So when you want to stir up some mess, you do it online. Whoever has the hands on the reins of the council machine. You give them a tap and then they get activate their online soldiers, get the trending going, and then you can pick it up and bring it back into the news cycle. But it was self generating. That's the machine. Yeah, that's exactly how the machine works. Right. So let's go ahead and go to part two of the Yamiche. We recommend that all Americans avoid tobacco.

16:42 all in drug use at this time? Absolutely. It's especially important for people who are at risk and with comorbidities, but yes, all Americans. So thank you and I will clarify that. All Americans need to avoid these substances at all times. I put out a smoking cessation report in January. I put out an advisory against youth and pregnant women using marijuana last year and that was not directed towards any one race. That's everybody needs to do everything they can to be as healthy as possible at this critical time. Okay, did you hear how ridiculous that question was that she asked him she asked a surgeon general So do you advise all people not to smoke and drink? I think that's

17:24 That's like 30-40% of his job is like don't use hazardous. Yeah, he's on every pack. His name is on every pack of cigarettes and every pack of beer. It's like yeah, I don't know. But that is what the president stopped doing them now, but that's what those briefings have become. It's just what can we do to trip up whoever's on stage except you know maybe not for Dr. Fauci, but I think dr. Burks is now and now they're gonna go after her It's like if you're if you're with the press if you're with Trump not the president if you're with Trump for any amount of time You're tainted to these people and you can't be right there must be something wrong with you And as I highlighted in the beginning of the show, we're gonna dive into who big mama is. No, right so One expert on Big Mama is Bernie Mac. I

CHAPTER 07 / 45 Discussion

Bernie Mac, Cultural Significance of Big Mama

Comedian Bernie Mac's stand-up routine provides a cultural definition of "Big Mama" as a central, respected figure in the Black community. While the term is often used in humor, it represents the highest status within a matriarchal social structure. The discussion notes that while white audiences may find the humor accessible through media, the lived experience of the "Big Mama" figure is distinct to Black family life.

bernie mac· black culture· matriarchy· comedy· stereotypes

18:15 And those swollen ass angles, and she had a wig on, be cut to the side. And she slid her feet when she walked and shit. And she hummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm and all of a sudden somebody walking in the door and everybody be whispering who mama that? who mama that is? who mama that is? you can always tell who mama was cause they be playing like they doing some work So the big mama mean the name goes hand-in-hand with our community I mean that's just something that we call and I don't see what the problem is and it only became a problem because who he works for now and that's from a from a white a white American male perspective

19:15 I've heard the big mama jokes. I think Eddie Murphy probably introduced me and just timing, you know, very young age like I was 17, 18 to a lot of the black culture and even though no white guy I know has Has a big mama like that we get exactly what he's saying and we're cracking up It's really it's really interesting because you know how many people have actually met big mama not many white people, right? So but I'm just saying it's it's interesting that I completely feel the humor in it without really having the experience and it's a weird phenomenon because

19:57 Honestly, she's the most exalted person in our community. I'll say but we have to go back and look let's look at it from the point of the left and how if they really want to mechanize this thing they could have but they didn't because the big mama Kind of feeds off of the Mammy. Oh, yeah, of course if a white person said it would be racist obviously obviously Yeah, hello We use Yeah, we use this term as the most exalted like you know Because as I say all the time in our community for the most part it's a matriarchy. Mm-hmm

CHAPTER 08 / 45 Discussion

Mammy Archetype, Black Feminism and Democratic Politics

The "Mammy" archetype, rooted in the history of American slavery, depicts Black women as all-enduring figures in service to others. This trope has evolved into a political expectation where the Democratic Party looks to Black women to "save" the party, as seen in the calls for Joe Biden to select a Black female Vice President. The segment contrasts the criticism of Jerome Adams' language with the political exploitation of the Black matriarchal image.

mammy trope· slavery· michelle obama· joe biden· democratic party

20:42 And in the highest, in the matriarchy, the highest person you can be is the grandmother. And that's who Big Mama, the meme is. So let's go back and revisit the stereotypes used for Mami. The Mami. The mammy goes back to slavery, right? So in order for slave owners to justify slavery, they had to create this mammy trope. And the mammy is this loyal, ride or die, mother nurturing figure who is all enduring, right? She puts up with everybody's BS. She's loyal to everyone and she does everything in service to everyone. So the problem with this is that, I mean,

21:31 I mean, it's a stereotype. That's the number one problem, right? Because not every person is like that. And also, it's one of the reasons why people have a problem with black feminism, because they've been socialized to believe that black women are here on this earth to be in service to others. Mm. Oh, OK. Now, follow where I'm going here. By that description, politically, that's how the Democrats have looked at black women. Wow. Gotcha. You gotta save us. You're the one, you know, you're the one that can fix everything. That's right. Take us in your arms. Right. And I'm gonna say this because, and I got some, I'm gonna revisit this at some point later in another show, but the whole talk about the VP,

22:27 You gotta have a black woman, you know, and Biden is not gonna work. Yeah. Yeah. They're gonna need a room tight black woman. Well, you know, I heard again, I heard again that it looks like Michelle. Oh, she still might be. I mean, it's maybe it's just people throwing stuff against the wall because they want it so desperately, but her name's floating again. I think that's the news trying to force her, smoke her out, and make her run. She has no reason or purpose to run. The reason why I'm saying that is she's in the best position you can be of having political power without having to do the job. Responsibility. Yeah, exactly. Perfect. So while it would be asinine for her to be the vice president, but I'm...

23:17 When you listen to that definition, that's all you heard from the left or the Democrats to say, oh, yes, we're black women. We need you to save us. But then they come out and criticize a guy for saying big mama. And I think in a he said it in an honest way. Yeah. It didn't smack up because you know, I got my pander pander or meter. Uh, yeah, and it didn't register that way. Uh, I think he was hitting all the, you know, the terms in that way, but I don't think he was pandering particularly to black people. It just didn't ring to me. I think he was trying to be more authentic and

CHAPTER 09 / 45 Discussion

Soul Food Movie, Vanessa Williams and 1990s Media

The 1997 film "Soul Food" reinforced the "Big Mama" stereotype through a narrative centered on family gatherings and traditional Southern cooking. Starring Vanessa Williams and Vivica A. Fox, the movie and its Boyz II Men soundtrack celebrated the grandmother as the glue of the family. However, the film also depicted the health consequences of the diet, including the matriarch's eventual death from diabetes-related complications.

soul food· vanessa williams· vivica a. fox· boyz ii men· 1997

23:58 so he can get his car checked. More than to pander, it was more of a separate thing. So... You know, Tim, I think for most people, it's the same as if someone says, axe, it's like Big Mama. Okay, I don't know. It just passes over. I get you. I know what you're talking about. I thought pop-pop was funnier because I hadn't heard that term. So I was like, pop-pop, that's good. But we'll stick with Big Mama. Yeah, because they This is a way for them to take him down and I want to give another example and film how Big Mama has been represented. This is my family. Y'all try my fish cakes? My plate's full. As you can see, we really had some good times. RIP. This is my sister's baby. Oh no!

24:47 But we've had some bad times too. I'm sorry for my job today. You don't want to tell a woman, a black woman, especially a black woman, that you ain't got a J-O-B. Sometimes it seems like no one's ever gonna speak to each other again. Then Big Mama comes to the rescue. She knows exactly what to do to bring us all back home. Soul food cooking is about cooking from the heart. Fox 2000 Pictures presents Vanessa L. Williams, Vivica A. Fox, Nia Long, Michael Beach, Mackay Pfeiffer and Brandon Hammond in a story about the people who make us strong and the recipe. I just want to say thank you for always supporting me. You're my sister girl. That makes us a family.

25:35 That was a long time ago. 1997. Wasn't that Vanessa Williams? Wasn't that the last time we ever saw Vanessa Williams do anything? Yeah, that was Vanessa Williams and Boyz II Men, one of their biggest songs was dedicated to Big Mama. Oh, yeah. Crap, I forgot all about that. Right. They played a clip of it in the trailer itself. But this goes to show you about the stereotype of Big Mama. You know, she's cooking soul food, all this unhealthy food for her family to bring them together. That's why she's so big, Moe.

CHAPTER 10 / 45 Discussion

The Boondocks, Soul Food Health Satire

The animated series "The Boondocks" satirized the film "Soul Food" by highlighting the irony of a family celebrating a matriarch with the very food that caused her fatal health issues. The segment explores how media promotes unhealthy eating habits that contribute to high rates of obesity, diabetes, and high blood pressure in the Black community. Factors such as vitamin D deficiency and mental stress are also identified as contributors to these health disparities.

the boondocks· aaron mcgruder· obesity· diabetes· high blood pressure

26:35 Or you would think, oh, big mama's getting a bad rap, but we go. But for satire purpose, boondocks, one of the shows that we highlight on this podcast, they always take media, this target towards black people and kind of express what's really being portrayed. Elijah Mohammed's How to Eat to Live. I knew it! Just what joy do you get out of trying to crush all of my dreams, Huey? Do you know how long I wanted to own my own restaurant? Three weeks at Sunday dinner. That was the first time you mentioned it. And you only started doing the stupid Sunday dinner thing because you saw soul food on cable. We're gonna party.

27:23 I'm gonna pause this for the benefit of all y'all who never saw Soul Food. Soul Food is a movie about a big humongous black grandmother, aptly named Big Mama. Big Mama demonstrates her love by feeding herself and her offspring enormous amounts of pig lard. Get this, Big Mama's arteries are so clogged, they gotta amputate her arms. It was her leg! Right, okay, whatever, leg. She dies of a heart attack. Or another stroke. Or something. God called her home. And what does the family do after she dies? They get together for a Sunday dinner and eat the same food that just killed Big Mom. The same food! They didn't learn a lesson. Nobody went on a diet. And that's the movie. Sunday dinners was my idea. They got that from me. That was the movie. That's exactly how I remember it.

28:18 Now you see how they tried to portray it, but how it was received. And that's why I love to use the boondocks sometimes to express, wait, y'all are promoting unhealthy eating. Y'all are promoting the underlying causes that made Corona hit the black community so hard. But no, nobody really talks about this. Nobody talks about the obesity in our community, which is a real thing. High blood pressure, which is a real thing. Diabetes. The high blood pressure has been... I think I've asked you about this. Is it true that black men are more susceptible to high blood pressure and why? Is it just because of the food?

29:08 Well, it's food. You got vitamin D plays a role in that. You have stress. You have being propagandized. That's all I wanted to hear, Moe. I just wanted to make sure it was mental stress that's doing it. All right, good. And that's why I'll really unpack the things and try to deconstruct, I hope, actually deconstruct and take these weapons that are formed against us and not make them prosper. To use a biblical term, you know, but these, they're casting spells on us. I mean, you heard it in these movies that they show when... Well, they're telling you what you are, where you come from, and how you're supposed to be. That's casting spells. By the way, I think that Jerome Adams, if to criticize him,

CHAPTER 11 / 45 Discussion

Racial Data, Public Health Censorship

Public health officials faced a dilemma in reporting that certain racial groups were more susceptible to COVID-19 due to pre-existing comorbidities. The fear of appearing racist or "singling out" a community led to a self-censoring process that delayed the delivery of vital health information. This victimization mentality is argued to be as harmful as actual racism, preventing the implementation of targeted health platforms by major political parties.

illinois· racial demographics· comorbidities· victimization· political correctness

29:58 It was lame that only did this statement come out from him after numbers were published and people are going like, holy crap. Now maybe those numbers literally just came out, but for sure we knew before the racial demographic breakdown, I think it was Illinois that first published that, that's why that became a thing. It was well known that diabetes and other underlying, as they call it, comorbidities were made people susceptible to risk, the time to do it would have been then instead of after the numbers come out. But that's nitpicking over technicalities. But I mean, you could know this. Everyone could have said, oh shit, who do we have in all of our communities across the country who are more susceptible?

30:48 But that would have been racist. Oh, I'm sorry. Yes. Sorry. Meeting adjourned everybody. We're not going to do it. All right. You're so right too, man. No, you're right. It would have been wrong no matter what. The victimization mentality is what keeps us from having good information pushed towards us, but because you can't say that. Even though it's true, you can't say that. Just like I said, um, that's fucked up. That the racial narrative has just been just as harmful as the actual Action of racism and people that might upset a lot of people but it's true because you asked about how blood pressure is the mice telling a victim you're a slave you're a victim you're a slave. Andy you have the people are supposed to be on your side.

31:40 say, yeah, be a victim, be this, and then we could politicize it and gain capital off of it. But nobody wants to tell you the truth of, and nobody has a platform. Notice the Democrat Party doesn't have a platform of how to get black people healthier. How to have your gym membership covered in your health insurance. This will help poor people, right? I don't think Republicans, Green Party, or Libertarians have it either. No, but what I'm saying is for you to get 90% of a group's vote I think that should be, and you see the mortality rate, you see the life expectancy. Well, but you nailed it, Moe. You nailed it for me. You nailed it. You said exactly right. And I'm sure there may even have been a meeting, but it was certainly a self-censoring process in someone's mind of saying, hey, should we tell people who may be susceptible to the comorbidities that are bad in this particular crisis?

32:39 Now that'll probably be singling him out, he'll look racist, nah, I'd probably just leave it alone. slight against all the black women I think that was the making in DIT wrong. No and he I don't think he has a big mama he says other families have that and he even said his brother-in-law that is married into a Puerto Rican family so yeah you know so he covered all the bases. Yeah I think he was trying to get you know. I just wish he didn't just speak like Mike Tyson that's the only thing that's a little annoying. He needs a voice lesson. So

CHAPTER 12 / 45 Discussion

Soul Food History, Civil Rights Movement Origins

The term "soul food" was manufactured during the 1960s Civil Rights and Black Nationalism movements to establish a cultural legacy. Historical records suggest that the "Mammy" figure and the association of Black culture with heavy pork consumption were post-slavery creations popularized by literature like "Uncle Tom's Cabin" and films like "Gone with the Wind." In reality, enslaved people were often restricted from owning hogs or cattle, making the modern "soul food" diet a relatively recent invention.

soul food· 1969· civil rights· black nationalism· uncle tom's cabin

33:23 We have 10 facts you didn't know about soul food. Let's start by figuring out what the heck is soul food to begin with since it can be hard to determine the difference between soul food and southern food. In the 1969 Soul Food Cookbook, Bob Jeffries summed it up pretty well by saying, So, soul food is a niche from American Southern cooking. Speaking of 1969, did you know that soul food didn't even exist before the 60s? With the rise of the civil rights and black nationalism movements, many African Americans wanted to establish their cultural legacy. So, terms like soul music made way for terms like soul food to describe the way their ancestors had been cooking for generations.

34:21 Now if you think soul food came from a tradition of eating hog mogs and piles of fried chicken then you better think again. Soul food was manufactured. And you want to know what else was manufactured? Sure. Mammy. Mami was manufactured. This is from the Wikipedia page It says the the mammy figure is rooted in the history of slavery in the United States and slave African American women Enslaved African American women were tasked with the duties of domestic workers and in white American households Let me go on down here. It says

35:04 The historical account points to the identity of most female domestic servants as teenagers and young adults, not the grandmotherly type such as Mammy. So even Mammy is a creation, a post-slavery creation made famous by Uncle Tom's cabin. And then you had the Mammy figure in Gone With The Wind. Right, forgot about that. So these things are being manufactured by our favorite buddies in Hollyweird. Right. And then they just become fact. Oh, well, yes. Yeah, we know how this goes. As an aside, when I was a young man, we're talking in the 90s,

CHAPTER 13 / 45 Discussion

New Orleans, Big Mama's Soul Food Anecdote

A personal anecdote describes a visit to a "Big Mama's" soul food shack in New Orleans during the 1990s. The experience highlights the cultural importance of finishing one's meal in Louisiana, where leaving food on the plate is considered a sign of disrespect to the cook. This tradition of hospitality is common across rural Southern households regardless of race.

new orleans· louisiana· soul kitchen· travel etiquette· food culture

35:54 The place to go in New Orleans, which I was on business once, was Big Mama's Soul Food or Soul Kitchen, I think. Does this ring a bell? No, I'm sure. I mean, you have these restaurants all over the country. Right, but this was... and I don't think it exists anymore. I'm sure she's dead now, but it was one of those shacks and it was, you know, and it was... you eat whatever's being made, there's no menu. You just come in and you eat it. And I remember I had to go to the airport and it was like, you gotta eat there, you gotta eat there, you gotta eat there. So I went there, ate there, only white guy there, of course. And I couldn't finish it. And that was the insult. It's like, I'm full and I gotta go to the airport. You didn't finish your meal!

36:38 And that's very disrespectful and the New Orleans culture. Oh, well, Louisiana because my dad warned me of that He was like when you go because we're visiting several different houses. Yeah, he was like don't load up Yeah, cuz if you don't finish in the first house, yeah Because if you go to the second third house and don't eat or don't finish what they give you That's like a sign of insult. So I just I mean, it's just a little little fact if you're traveling It's a little New Orleans fact for you, right? So where do we leave off it we had a 10 facts you didn't know so we see that soul food the term soul foods manufactured course so

CHAPTER 14 / 45 Discussion

Michael Twitty, The Cooking Gene and Slavery

Culinary historian Michael Twitty explores the history of Southern cuisine through his book "The Cooking Gene" and his residency at Colonial Williamsburg. Twitty argues that enslaved Africans laid the foundation for American food by cultivating small, self-sustaining garden plots. Because they were often prohibited from owning large livestock, chickens and guinea fowl became symbols of empowerment and status within the enslaved community.

michael twitty· colonial williamsburg· the cooking gene· enslaved africans· agriculture

37:22 Found this and this is what took I just want to give a little inside baseball. We normally record on my Saturdays, but when I the show took this pivot I Was like wait a minute. I had to go I got it. I got a text from Moe. Uh-huh. Let me read the text It was pretty funny because when I got it, I was like, oh that's Moe's on to something. Here's how here's go again. Uh, I He says, can we record late or Monday? I found myself in a rabbit hole. That's it. I'm in a rabbit hole, man. So I knew enough. So this is the hole. This is the rabbit hole you went down. Join me. Culinary historian Michael Twitty has made a name for himself touring the country to lecture about Southern food traditions.

38:10 His new book, The Cooking Gene, is out today. It explores the history of cuisine in the American South by focusing on the people who laid the foundation for it— enslaved Africans. Twitty is currently on a teaching residency in Colonial Williamsburg, Virginia. Dexter Thomas joined him there for a meal. — Black folks weren't allowed to have hogs, weren't allowed to have cattle. But chickens, guinea fowl, which come from Africa, those were under the control of enslaved Africans. These chickens represent more than just a stereotype of black folks and fried chicken. It represent empowerment. Oh, wow. So we're going we're going back and examining slavery with food, sold food. We just say it's all was a creation of the 60s.

39:03 Now, if you want to say, oh, it's the tradition of the ADOS American soul food, no, because we couldn't own hogs. So you can't say, there go your pig feet, there go your hog mogs. Your hog what? Your hog mogs? What? Hog mog. I think that's how you pronounce it. I mean, but yeah. There go all that soul food that you said that come from slavery. No, we couldn't eat our own pigs. And then you couldn't own cattle. And that explains why chicken was really a status symbol. Chicken does seem to have some history.

39:39 And I want to say this with my old, my great grandparents, my grandparents, they didn't even eat a lot of meat. I think they would eat like, I mean, I think them growing up, they probably ate meat like once a week at the most, just because of financial reasons, you know? And it was just, it's a thing in the South that I don't see anywhere else. I mean, maybe I'll say rural, not South. Used to go to certain black people houses of a certain black people of a certain age houses. Everybody had a garden I don't care how much Land they had yeah, everybody had a garden sure And they were proud of it right you grew corn tomatoes collard greens mustard greens turnip greens All the things that vegans rave about now Another thing they stole from the black man

CHAPTER 15 / 45 Discussion

Great Migration, Urban Food Deserts

The Great Migration of Black Americans from the rural South to Northern cities led to a loss of agricultural autonomy and the rise of urban food deserts. In the South, families maintained gardens and canned their own produce, but urban segregation forced a reliance on processed, off-brand foods. This shift in food flow and control is identified as a primary cause of the modern health crisis in Black communities.

great migration· food flow· industrialization· urban living· gardening

40:37 No, I'm just saying so this Well, that's actually well, that's really interesting and hold on a sec now. Mm-hmm because it seems if you're if you're if the cultural history is chicken and Greens that you're growing yourself. That's actually pretty damn healthy. I And that's why you couldn't kill them. And so I guess the change came with when everyone moved on up, then we started to eat shit. And literally, it's amazing that you use that term moving on up. When people start to leave the country in the Great Migration, the three waves of the Great Migration, going to the city, to the north, you don't have places to have gardens.

41:30 You're only allowed to what food is brought into, and we're seeing this now with the food flow and control. Imagine that. When you live in an isolated communities where you can't live out and you're segregated, you're at the will of what they bring you to eat. And right now it's all off brand. That's what I'm seeing. Right. So, I mean, if you think if racism really does exist, and we do say that on the show, the black people are probably going to get the poorest of the poor. food quality Whereas if you when you lived in rule and was our cultural based it was the best food ever exactly So all this is all this is narrative The the big mama the actual big mama who we this is a new phenomenon big mama. I

42:26 We're talking about size. Now the grandmother role and grandma... That's been around forever, of course. Forever. And also in white families there's also a very strong... and when I say white, white supremacy, look at the Church of England. Look who's real... or look at the United Kingdom. And by the way, the Queen is the head of the Church of England and it is the grandmother who was running the show. The problem or the difference I would say with in the United States typical Anglo-Saxon Protestant white grandmother, you're just as afraid of her as you are of Big Mama except the white grandmother doesn't hug you, she shoots you in the head. That's the difference.

CHAPTER 16 / 45 Discussion

Colonial Williamsburg, African American Gardening Traditions

Michael Twitty's work at Colonial Williamsburg demonstrates how enslaved people practiced organic, local, and sustainable agriculture through "plot" gardening. These ancestors utilized permaculture and composting long before the terms were modernized. The segment reflects on the personal value of these traditions, noting how previous generations relied on home-grown vegetables and fruit trees for their primary nutrition.

colonial williamsburg· pbs· vice· permaculture· sustainable agriculture

43:12 Because she's running the empire, you know, she's running the financial empire and she's the one that's gonna kill you shoot you in the back and Just let's take it one more step further If you're if I always say things start in the black community and they work they were out, right? Yeah So if you said that Lee is really a matriarchy boom if you want to run a program you were running in the black community first you see how it works like and yeah, they've been trying to run this this subroutine for a while now and Okay, we're gonna get this is gonna be a hit I like it. I'm strapped in let's get back to Mr. Twitty I think his name is and a feast of African African American culinary contributions one This is the kind of garden that enslaved person would have imagine. This is not in a

44:05 a big period garden space. Imagine that this is a space where this is behind your cabin or beside your cabin. This is your little plot. This is your little plot in one place and it's you know designed to be as fertile and as self-sustaining as possible. If you're working in a tobacco field sun to sun the only time you can cultivate this garden is early dawn, twilight and at night. The other thing that's noticeable here of course is these aren't like nice neat rows. No, no, no, no, no. Our ancestors would have won every single environmental award. I mean they were organic, they were local, they were sustainable, they practiced permaculture, they composted. Those are all modern labels, but they're already doing that here. It's an issue of people who are in exile adapting.

44:58 adapting to where they are and figuring out how to make it work. Where does this show air? What is the name of it again? Well, I got clips from two different places on this guy. One was on Vice. That's how I found out about him. But you know, they sensationalize a lot of it and it was like really visual based. So I continued to look and I found this second set of clips I'm playing now from PBS. Okay, and you see this that's the actual title of the video if people want to check out It's a feast of African American culinary contributions and he even did a TED talk. But in this Piece they did on him on PBS. They did a wonderful job and as you heard him say we had gardens wherever wherever we go Yeah, because in that time if you ate what you grew, I mean, we used to know how to can I'm a lot of stuff I know because luckily I'll say this I

45:56 I was one of the most luckiest black people alive. The reason why I say that is I have grandfathers going back on both sides, maybe three, four generations, right? I grew up on the heels of my father's father. My dad was at work. I was with my grandfather in the guard. That's why I know these things. Every year, once a year, the guy would come till up, break up the soil and then we'll be out there planting and he had a peach tree and we eat peaches. I'm not, not a diagram, I'm just saying that I saw this firsthand. This is not secondhand information I'm getting from anybody. I've heard my grandparents and even my father say,

CHAPTER 17 / 45 Discussion

Vitamin D, Silent Epidemic in Northern Climates

Black Americans living in Northern climates face a "silent epidemic" of Vitamin D deficiency due to higher melanin levels and reduced sunlight exposure. This deficiency, combined with a transition from outdoor agricultural work to indoor urban living, has exacerbated health issues like high blood pressure. The modern diet of processed "pizza and burgers" is contrasted with the nutrient-dense, sun-enriched lifestyle of previous generations.

vitamin d3· melanin· sunlight· industrial food· health disparities

46:42 I need some vegetables like when they come to visit you know when you're eating out and that kind of stuff they'll tell you I need some vegetables you know. There was called what you call a garden plate which is like cucumbers and tomatoes and cream corn but I'm just saying so did to highlight now. If I can just interject for a second because I my experience very similar and because it what triggered it was you said peaches because I'd be hanging out with my grandfather And he'd go and he'd show me the peaches and put them in a brown paper bag and store them in the cellar. And then we'd go to Hankers to get some Hankers farm to get Hankers corn. It's also a lot of that has changed due to obvious industrialization, food processing, just-in-time delivery. So a lot of that is gone for everybody. But you probably got more of an education on the actual food part than I did. Right.

47:38 This is a man he was, he'd have been 99 I think this year if you're still there, I think he passed away at 94, 95. You from his era you ate what you grew. That's right. No, I Think that's lost now but a reason why I'm saying that is this new phenomenon of being overweight and out of shape and How blood pressure comes from stress that you really can't control that but they were out in the Sun you didn't have vitamin D deficiencies which you black which hammers black people so Much that nobody talks about this is the silent epidemic in itself because if you live so far north You

48:18 In this country alone, you're not gonna get the proper amount of sunlight all year Yeah, you got to take vitamin d3 everyone has to I think right But I think we need it even more because of the composition, you know with melanin you find all that in but we yeah when you start looking at how blood pressure vitamin D But so we come from people that were outside in the Sun any healthy foods. That's why you couldn't break them And now you have people Stuck in the house. Now we got you. We gave you pizza and burgers, mofo. We got you now. We beat you down now. You are what you eat. That's right, brother.

CHAPTER 18 / 45 Discussion

Michael Twitty, Identity and Culinary History

Michael Twitty discusses his journey from a sense of self-hatred regarding his Black identity to finding pride through culinary history. Inspired by the autobiographical works of James Baldwin and Maya Angelou, Twitty used food as a "microscope" to examine his heritage. His project aims to encourage others to own every aspect of their identity by understanding the foundational contributions of their ancestors.

michael twitty· james baldwin· maya angelou· self-hatred· identity

48:54 Then you factor in the abuse of animals and all that stuff. I mean you traumatization you pass that along through the I Digress but yeah, please you're depressing the shit out of me now. No, I want to show I Want to show now we talk about big mama. How did she become big mama? We had to really investigate in this not by following tradition. So let's get and I think we stopped at two. Yeah Let's get into three Actually, I think this is too I'm gonna play to ya. Okay. Excuse me. Yes the tube I was always intrigued by this notion of The black autobiography. I mean the kind of writing that you know, my Angela or James Baldwin did You know how I got over. Yeah how I

49:42 came to be this person. That we have passions that last our whole lives and that we are extremely engaged in our own history and culture. But you didn't start out that way, even by your own description, right? I wasn't interested in soul food, I didn't even really like being black, I think you wrote. Right, exactly. So why suddenly explore all that? I wanted to re-approach the sort of narrative of self-critique and self-hatred. But also letting people know that the food was my way in. The stories, I got a sense of pride of the people I came from, my own family. And I felt like I wanted to put the microscope on myself. And I wanted other people to not be afraid to also follow the blueprint and sort of really own every aspect of their identity. What an interesting project this guy's doing.

50:35 It is and I think I'm gonna go check him out. It's right down in Williamsburg, Virginia I hope he's still there, but I think I might take the kids down there and check him out. You mean colonial Williamsburg? Yes colonial, I've never had a reason to go before now. Colonial Williamsburg, yes. But as he said, him himself, he hated being black and that's the narrative black. Yeah. That's not what when he realized who he really was and where he came from. He found it to be fascinating. That's why we have to tear down these narratives and really get back to what is factual and what is really our roots. Yeah, I mean, yes, exactly.

CHAPTER 19 / 45 Discussion

American Food, Fast Food and Essential Businesses

The definition of "American food" has shifted from indigenous traditions to a globalized reliance on fast food. During the 2020 lockdowns, the classification of fast-food chains as "essential" while farmers' markets were closed highlighted a systemic failure in national nutrition. This policy disproportionately affected Black communities, who were left with few options other than high-calorie, low-nutrient commercial meals.

fast food· mcdonald's· farmers markets· essential personnel· nutrition

51:17 So that's why I played that clip. I just wanted to catch capture that one piece and just to capture his passion for what he's really doing. It really had to change on him. But I guess we can go on to number three now. A lot of people are the argument. What is American food? And for some people, they'll blur it out fast food. For some people that blurred out its food from all over the world. And then very rarely, it's someone will talk about the indigenous as well as the naturalized foods and traditions. And so I want people to sort of include us in that conversation. And know that we've always been a part of it. We've always been a part of the narrative of creating American food and always will be. Yeah, that's also part of the agency factor. That you own

52:03 Your emotions, you own your facts, you own your opinions, and you also understand how we got here and how you got here. And we can have that conversation over a meal. Cool. I want to point out one thing he said that if you ask people now what's American food, they will say fast food. Sadly, a lot of people would roll their eyes two, three months ago if you said that. But notice what stayed open and what closed. Who's essential and who's not essential? That's right. Fast food is feeding this country. It really is. I mean, you close the farmer markets, but you leave McDonald's open? Where are we getting our nutrition from? And it heavily affects, you know, the so-called, quote unquote, black community. And you don't have to take my word for it,

CHAPTER 20 / 45 Discussion

Van Jones, Racism and COVID-19 Comorbidities

CNN commentator Van Jones spoke with Charlamagne tha God about the "epidemic of racism" contributing to high COVID-19 death rates among Black Americans. Jones argued that 400 years of oppression have resulted in poor healthcare access and medical bias, where doctors may not take the pain of Black patients seriously. He also noted that many community members use colloquial terms like "sugar" for diabetes and "pressure" for hypertension, making the medical term "comorbidity" confusing.

van jones· charlamagne tha god· hypertension· asthma· medical bias

53:02 Let's listen to Van Jones on the coronavirus. Why is this virus killing black people way worse than anybody else? Because we have hypertension worse than anybody else, obesity, asthma, all those issues. Diabetes. Diabetes worse than anybody else. Also, you have the shittiest Skype connection, Van, besides all that other stuff. Why is that? Because the epidemic of racism that's been going on for 400 years Which means that? Where we have the least access to get health care the least access to good food when you look at us

53:40 not having the great doctors, the best healthcare. In fact, even when we get a doctor, sometimes the doctor looks at us differently than they would look at a white person with the same symptoms, the same complaints. It doesn't give us the medication, doesn't take our pain seriously. Then it's an epidemic. of COVID jumping on an epidemic of high blood pressure, et cetera, et cetera, jumping on the epidemic of racism. And that's why we're having all these problems and issues. We're dying of the virus at the age of 40 and 50, not 70. Not 80, 50s, 40s, 30s. Why? Because high blood pressure especially. They never tell us it the right way, Charlemagne. They always say comorbidities. Well, you know, I had an aunt tell me, well, my doctor never told me I have a comorbidity.

54:30 Well, I said, well, did he say you have sugar? You know, that's what she called diabetes. Yeah. Do they, they say you have pressure because she calls high blood pressure pressure. You're the old folk. I said, well, if you have sugar and you have pressure, that's a comorbidity. Well, he never told me that. I said that don't listen to the news. Listen to me. Well, isn't that exactly what Jerome Adams did? He just did it himself and nobody said you got sugar. Yeah, pressure. Well, I mean I think what I'm not knocking her from that No, but what I think van was saying is that the way I I'd listened to I heard him say well comorbidity and that that Equating to an underlying condition. Maybe that wasn't explained properly. That's possible the people just I mean I can go out on the street say what's a comorbidity and people may not give you the right answer at all if you ask a hundred of them 90 you'll say dumb something dumb and

CHAPTER 21 / 45 Discussion

Historical Diet, Lean Meat and Vegetarianism

The claim that Black health issues are the result of 400 years of oppression is challenged by the historical reality of the African American diet. Until the industrial age, many Black families were essentially vegetarian or relied on lean wild game like deer and rabbits. The current health crisis is framed as a modern phenomenon driven by the introduction of junk food and the abandonment of traditional agricultural habits.

vegetarianism· lean meat· wild game· fast food· 400 years

55:25 I never heard this term before this. It was also it was a co it was a change too in the beginning it was like comortality then it became comorbidity then it was just morbidity no it was mortality rate morbidity comorbidities it was confusing. Like I said, I never, that comorbidity, I never, before this situation, I never heard that term. So for him to say, for your doctor to go, you go to the doctor and trust me, I got a lot of people in my family that got sugar. I got a lot of people in my family that got pressure. Did you use Van Jones? He said something else, Mo. Two things actually. He said a lot. We gotta go, yeah. Let me give you the things I caught. Reversing backwards.

56:12 He said... crap. Oh, the doctor. No, the doctor. He said, doctors don't look at us the same way. Is that true? That doesn't sound right. Let's table that one. I got some proof for that. All right, let's go back to the 400 years. This is from 400 years of oppression. Was that correct? Because we just proved that it was not true. You're correct by pointing that out. That's true. By him saying that, then how do you explain us being some of the healthiest eaters up until maybe the industrial age? You know, I mean, yeah. What's your 400 years? I mean, exactly. 400 years falls apart. Yeah.

57:01 Right, because we were for the most part vegetarian because as the expert in the field, that's all you were allowed to have. Right? Well, you're only allowed to eat chicken. I mean, you're not killing the chicken every day or eating, you know, chicken three times a day. Nobody has that kind of, uh, nobody had that kind of clout. Right. Uh, and you weren't allowed to have cattle. You wouldn't have how to have pig. So you were basically to, uh, and there was no fast food. There's no junk food. So you were only, allowed to eat Vegetables, whatever. Yeah, whatever you could grow right or what you could grow what you could kill I mean deer and that kind of other stuff rabbits, you know things that nature which is very lean meat. Yeah, I

CHAPTER 22 / 45 Discussion

Peter Attia, Medical Bias Against Obesity

Dr. Peter Attia reflects on the "bitter contempt" he once felt toward obese patients with type 2 diabetes, admitting he judged them for their perceived lack of self-care. This medical disdain is often misidentified as racial bias, when it is frequently a reaction to the patient's physical condition. The discussion suggests that a lack of empathy for obese patients creates a self-fulfilling cycle of poor health outcomes, regardless of the patient's race.

peter attia· type 2 diabetes· obesity· empathy· medical ethics

57:45 But that's going to show you didn't when you start mixing the truth with a lie. It gets real ugly pretty soon That's what made you saying hmm. Yeah about the 400 years. I mean know about the doctor thing is yeah, yeah, like what is that? Well, let's go this day. Um, mr. Doctor, excuse me, Peter Atiyah on the obesity crisis just So why was it that just a few nights later as I stood in that same ER and determined that my diabetic patient did indeed need an amputation, why did I hold her in such bitter contempt? You see, unlike the woman the night before, this woman had type 2 diabetes. She was fat. And we all know that's from eating too much and not exercising enough, right? I mean, how hard can it be?

58:36 As I looked down at her in the bed, I thought to myself, if you just try caring even a little bit, you wouldn't be in this situation, at this moment, with some doctor you've never met about to amputate your foot. Why did I feel justified in judging her? I'd like to say I don't know, but I actually do. You see, in the hubris of my youth, I thought I had her all figured out. She ate too much, she got unlucky, she got diabetes. Case closed. Okay. There's your disdain that Van Jones was speaking about when doctors see patients, especially overweight patients Okay, not necessarily something has to do with color of skin but of Obesity in this case correct just the condition factor in Let's factor in some things where you might not have that personal connection due to a shared race Yeah, because that it was a real, you know, I think maybe

59:39 I want to go out on a limb here. I say I think maybe black doctors you see what black teachers I know for sure Go the extra mile when they're dealing with someone of the same race because you can kind of empathize Sure, the empathy is not there when you have a racial difference And then when you have doctors and who you typically healthy they see an obese person which obesity is is out of control in the black community you can see this scenario playing up. You see Big Mama, just imagine Big Mama from the movie, I'm not saying well all of this all of this from Soul Food, I'm just saying from Soul Food, she goes in. Yeah no I hear you. She gets her leg cut off or arm or whatever it was, I think it was arm. Yes I forgot about that.

1:00:27 The doc no no someone saying so put big mama in that hospital bed the doctor comes in like Jesus Christ You're 280 pounds lady. You know what do you expect? Yeah, right? What do you expect? I mean so you get that so it's self-fulfilling and what van was talking about is self-fulfilling But it it's not necessarily a racial thing It's not thinking about what happened or not even having I mean why would a doctor study 400 years of the of the African-American to come up with these conclusions. Doctors should be listening to this damn podcast is what should be going on. And politicians because if you want to talk about epidemic killing people in America and that was the that was the irony that was just a just so amazing. We're talking about epidemics that's killing black folks.

1:01:15 And you want to give all the credit to Corona. There's a lot more. With high blood pressure and diabetes and even mental health has impacted us way further. And you understand like, oh yeah, it's due to this, it's due to those things. But Corona's can maybe, let's just agree that Corona is the straw that's breaking the camel's back here. Yes. Don't you want to address the otherwise? Nah. Nah, nah, that's all right. And to even double down when you ever bring up a person's size, specifically a... Oh, no, no, we can't be doing this. We can't be making fun of people anymore, or even commenting. Especially a...

CHAPTER 23 / 45 Discussion

Jillian Michaels, Lizzo and Body Positivity

Celebrity trainer Jillian Michaels sparked controversy by questioning the celebration of singer Lizzo's body, arguing that obesity should not be glamorized due to health risks. While the "body positivity" movement encourages self-acceptance, critics like Michaels worry it ignores the medical realities of heart disease and diabetes. The segment explores how corporate marketing, such as Dove's campaigns, has influenced the shift toward "body neutrality."

jillian michaels· lizzo· buzzfeed news· body positivity· health standards

1:02:02 Woman of color aka a colored woman you if you bring up their size you get pushback as we see with Lizzo responding to Jillian Michaels Well, Jillian Michaels had made some comments about Lizzo and about her appearance appearance, here's what she had to say originally. I'm just being honest like I love her music, but there's never a moment where I'm like, and I'm so glad that she's overweight Well, Jillian Michaels is a celebrity trainer and she was on BuzzFeed News AM to DM and those were her comments I am Jillian Michaels worked for me back in the the early pod show days. We had to deal with her Oh, really? Yeah. Well, I

1:03:09 She's a she can I'll just give you my impression. I don't know her incredibly well. Mm-hmm Her whole life from the moment. She opens her eyes until she goes to bed is all about training working out There's not a not a room for a single other thought in there at all And she told nothing but the truth here in honest truth. Mm-hmm and the I guess honest truth is redundant, but what I mean by honest truth is something that Lizzo needs to hear and While you have a record company promoting your size to, you know, as this lady said, to celebrate bodies of different shapes, which that's a that's a mixed bag and we're really going to go into that bag in the next couple of clips. But.

1:03:56 How can you celebrate unhealthy behavior? This has been such this has been such an interesting media manipulation and it started probably ten years ago and it was companies like Dove which is Johnson & Johnson I think and other fast-moving consumer goods who were marketing products to different body sizes but different types of people obese and not obese and along the way certainly with political correctness because you can't say anything about we can't say anything about anybody but you certainly can't comment on a woman or certainly not in her body that would be incredibly wrong

CHAPTER 24 / 45 Discussion

Lizzo, Body Neutrality and Social Media Backlash

Singer Lizzo responded to Jillian Michaels' comments with a profane social media post, while activist Jameela Jamil defended Lizzo against "concern trolling." The debate centers on whether public figures have the right to comment on a celebrity's health based on their appearance. Lizzo's brand is heavily tied to her size, leading some to suggest that her career success is intrinsically linked to her role as a body-positive icon.

lizzo· jameela jamil· body neutrality· social media· celebrity culture

1:04:46 it became it turned around and And and there's something to be said for the happiness that I see many women I know in saying oh she I'm glad that she could she can be in this look at her look at her big beautiful body in Some cases they're just big women plus-size models that they are not necessarily unhealthy They're just big women, but there's a thin line between that there's not that just big big people and Right, but it's because we can't lump it all in. But I know Lizzo, I know Lizzo, that's unhealthy, no doubt about it. There's a little body in there, a little heart pumping around all that. Body shaming too.

1:05:35 She's not wrong. Yeah, what's wrong with what she said? Why are we acting like she's wrong? She's a trained and a health expert. Why are people mad? Actress Jamila Jamil, who's a body neutrality activist, tweeted out just saying, concerned trolling fat people and get in the bin. But they were talking about Lizzo, not the other woman's family though. I'm just talking about the second statement she made. I mean, obesity is the number one cause of a lot of those things. So why are you upset with her for telling the truth? I just thought that she should be specifically talking about Lizzo and commenting on her body and her health without knowing anything about her. But here's how Lizzo responded. If my name is in your mouth, so is my p*** bitch.

1:06:15 Enjoy the flavor. Oh, wow. Hold on. Classy. Hold on. Classy and sassy. I want to hear the beginning of that again. She's not wrong. Yeah, what's wrong with what she said? She's a trained and a health expert. Why are people mad? Actress Jamila Jamil, who is a body neutrality activist, tweeted Activist. I just want to write that down for myself. Body neutrality. Mm-hmm. The rabbit hole goes deeper, sir. Oh, you deep, y'all. So Lizzo, wow. That's... All right, that's too bad. She's hurt. She's hurt. That's why she's lashing out like that. And not only that, you're messing with her livelihood if you tell her to lose weight. I equate Lizzo to an office of linemen in football.

CHAPTER 25 / 45 Discussion

Music Industry, Lizzo's Stardom and Talent

The discussion debates whether Lizzo's success is due to her musical talent or her unique physical branding. While her hit "Good as Hell" serves as an anthem for self-love, some argue that a "size four" version of Lizzo might have been lost in the crowded Hollywood landscape. Others contend that her songwriting and vocal ability make her the "real deal," comparable to legendary artists like Bob Dylan.

lizzo· good as hell· bob dylan· music business· celebrity branding

1:07:05 Her size is what makes her. Gee, really? You really think so? I totally want her to believe because if she's a size two, three, four, she's like everybody else. But I mean, I don't know, Mo. I mean, I put my hand and flip my hair and check my nails. You know, I like that. I don't need to see her. No, don't get me wrong. I'm not taking anything away from her talent, but I'm saying to be a star. You have to have something that separates you from everybody else, right? Yeah, sometimes. If she's a size 3'4", she looks like everybody else in Hollywood. It's the fact that she could be celebrated by body positive activists. I'll give this to you. Her big smash, what is that? Check My Nails, what is the name of that song? Right. What's the name of the song?

1:08:07 I know it's like... I mean, I hear it on the radio, but I can't... Good as hell. Good as hell. Good as hell. Okay. Yeah. Good as hell. It was that and she wasn't quite... She's gotten a lot bigger since that came out, I've noticed. But that was an anthem-like combination of saying, here I am, I don't give a crap how I look, I do my hair toss, check my nails, baby, how you feeling? And you can still be a full-on sexual woman despite how you look. Whether that's true or not, I don't know. But I think that combination is what made her take off. I don't think she needs that to... I think she can go on her talent singing and songwriting. But that's my... but sure, it launched her. Just like my hair made me famous.

1:09:01 Right. I don't want to put you in this. What I'm saying is when now we're having a music executive conversation. Yeah, we're not having a, you know, that's a great song, but her is what made the song really blow up because you're identifying with a segment of society has been left out. So they get behind you on social media, then it becomes, you know, it's kind of, you know, It's kind of like being a child star in a sense. When you have a young child that can really sing well, it's like wow, you know, the talent's there, of course, but the fact is like an unexpected source which makes the star even bigger is what I'm saying. At the same time, we can... Well now because I'm going to argue with you Moe because I've been in some of these meetings. Okay. And it's always the song first, not the music, the song. The song. Let me hear the song.

1:10:02 In this particular case, I believe she wrote the song. I could be wrong. I think she wrote this song. So for me, Lizzo's lyrics in this case, in her particular instance, are just as valid to me as Mopey Bob Dylan with the shit he was writing and singing about. So I'm just gonna argue with you that I don't think she's a music business creation. I think she's the real deal. No, I'm not saying she's a music business creation. What I'm saying is to make her If she was a, and I'm gonna say this again and we can move on, if she was a size four, singing the same lyrics with the same voice, you know, just the same everything, just her size was different. I think she would have got lost. It would have been a big song, but it wasn't, it wasn't, she's a super celebrity.

1:10:56 And that's what I'm saying. The level, I'm not saying to be a star, but the level of stardom that she receives. I hope I clarified on that. I understand where you're coming from and the thing is if we could always say that were true then we could make superstars, superstars every day. So there's sometimes it's just magical combinations which are the person itself. So, but I totally agree with you that at this point and after this Lizzo broke big Her size has always been a part of her success. That's the point. I got you. We can move on. We can move on. Okay, so let's move on and go on to one of our favorite shows. Chiming on the subject, The Real. Oh, yay. Now Lizzo, who is in Australia on her sold out tour right now,

CHAPTER 26 / 45 Discussion

The Real, Health and Weight Debate

The hosts of the daytime talk show "The Real" criticized Jillian Michaels, arguing that health is not strictly determined by weight. They cited examples of marathon runners dying of heart attacks while some overweight individuals live long lives. The segment notes that television personalities like Loni Love and Star Jones have faced public scrutiny regarding their weight, which often serves as a key part of their relatable media personas.

the real· loni love· star jones· fitness· diabetes

1:11:46 She has said- Love us some Lizzo. She said, Lizzo said that her music helps little girls accept themselves and how can we save the world if we save ourselves first? How can we save the world if we don't save ourselves first? So ladies, Julia, does she have the right to question Lizzo's body and her lifestyle? She just don't got the right to talk like that. She was just talking real loose mouth in a way that is just unacceptable. I don't know who you, how we, that. I just don't like when people talk like that, when she would never say that to Lizzo's face. Never, ever, ever. Right, can you imagine going in like, are you worried that you have diabetes? Who does that? She just wants real this, and that's not. Sorry. I think it's actually shocking that coming from someone who does this for a living, who is a fitness expert, doesn't recognize that your health is not determined by your weight. What? So I think we should start there. I know good and

1:12:42 people who actually are like marathon runners and are like incredibly into health and fitness and they drop dead from heart attacks like that just randomly happens to them and we also know some people that maybe would be considered to be overweight who live until they outlive all of us. Only on The Real will people applaud heart attacks. Oh yeah, they trained real hard and got a heart attack. Well that was dumb. And to say, who is she to ask Lizzo about diabetes? She's a health expert. Who better to ask that question? But brings up a point at the end. I think it was, I don't want to make one point to go to show you what I was speaking to about before. Lonnie is another one is in this situation.

1:13:31 Her size is the reason why she's on that. It's part of the reason why. On the show. Because she has to represent a segment of society. Well, people like watching themselves, that's for sure. Right. So if she wasn't, if she was a size six, that would hurt her. And I'm going to show you an example of what I just, it popped in my head when I said this, Star Jones. Yes. When Star Jones lost all the weight. Okay, but hold on a second. Al Sharpton didn't get any less popular. He's got a chance in the ring. Hold on, hold on. Who's the douchebag where the man, Al Roker? He's still doing well and he lost, there was three guys. Yeah, he's still got the big head though. That's true. That's very important for television. It's a big success factor, trust me.

CHAPTER 27 / 45 Discussion

Grievance Studies, Fat Studies and Academic Echo Chambers

Peter Boghossian and James Lindsay appeared on the Joe Rogan Experience to discuss their "Grievance Studies" hoax, where they submitted absurd papers to academic journals. One such paper focused on "Fat Studies," claiming that obesity is a medicalized narrative used to oppress "people of size." This academic echo chamber is blamed for mainstreaming the idea that one can be "healthy at every size," regardless of medical evidence.

joe rogan· peter boghossian· james lindsay· fat studies· peer review

1:14:28 But they bring up the thing of stud- there's, you know, studies say this, you know, size is not- you wonder where those talking points come from. Yeah, from Dove probably. Oh no no no no no. Academia. Oh I'm sorry. Yes. Science! Yeah, did Joe Rogashow, your buddy, your pal. Yeah. Peter Bogenhausen and James Linsdy. I think it's Bogosian? Bogosian, okay. And James Lindsay, they were on there talking about how they had wrote these absurd papers. Oh, yes, I remember this story. These are real researchers and they and they They decided to check the peer review process and they wrote some crazy-ass papers with nutty-ass shit in there and it got passed Is that the story more or less? That's the story and they go into specifics on

1:15:27 Size are and shape. I was privileged. That's real. That's a that's a real one Yeah, using and they also claim to be the healthy at every size movement You can be healthy at every size and obesity is just a medical eyes narrative Yeah, and that's really important though because the the point of that is to say if your doctor tells you you're fat And it's a health concern then you don't have to listen. I Yeah, that is it. I've read that before and I read an article by this woman who was morbidly obese Charlotte Cooper I don't know what her name was, but she was talking she was also using like really misusing some studies on there was some

1:16:07 There have been some studies on people who are overweight, and that there could possibly be some health benefits to being overweight. These studies have been widely dismissed now. Not only dismissed, but they go in direct contrast to the great volume of studies that show how terrible it is for your health to be that fat and that heavy. Yeah, see where you're now you see where you're fat. We got to follow the trip the fact trail or the Narrative trail you heard on the real then bring a is that you know there's plenty of examples of People out of shape are there who look out of shape or healthier? Forever yeah, but I live forever example was healthy people dying dropping dead of being healthy that was the actual example right and

1:17:04 So you wonder where those things come from and you this is where they come from They it's the colleges and these professors writing these wild papers that don't get peer-reviewed apparently it don't get No, no, they do get peer-reviewed. It's the problem who their peers are. Okay, the peers the peers are on par It's the echo chamber. Yeah, so it's just no how more can we get absurd? And then those information makers and into the mainstream media, it becomes acceptable. It becomes whatever the thing is. And then corporate America looks and says, hmm, how can we advertise to this new demographic? Well, I'll stop you there. In many cases, we've seen corporate America will fund the study

CHAPTER 28 / 45 Discussion

Corporate Funding, Scientific Studies and Marketing

Corporate interests often fund scientific studies to create favorable narratives for their products, leading to conflicting public health advice on items like eggs, coffee, and sugar. By funding "Fat Studies" or body-positive research, companies can expand their target demographics to include larger consumers. This "narrative trail" is seen as a way for corporate America to profit from unhealthy lifestyles while appearing socially conscious.

dove· johnson & johnson· academic journals· corporate funding· consumer goods

1:17:53 to then go through the whole mill and then pop out the other end. This is why all my life it's been eggs are good, eggs are bad, coffee good, coffee bad. And it's all based on a study and the study was here and you look who did the study and it was funded. So I think corporate is behind a lot of these. I would agree to that. And like you said, if you're trying to sell products, you want to sell to many as demographics as possible, one of them being large. And when you speak of That segment is the large segment of the quote-unquote black community as well. Yeah, and then you have this bad information coming out you have the neglect of the real problems you have them saying all the media creation of our diet and We've always been big and unhealthy, you know these these memes that you hear are

1:18:46 And then it's just a self-feeding cycle. Yeah But let's listen to Joe Rogan to fat studies classes and there's an actual whoa. Whoa, whoa, whoa this fat study There's fat studies. That's how much the fat journalist fat studies. Jamie's gonna bring it up I Told you P. I told you 30 million people are waiting to find out study. Yeah, very journal of body weight and society. Yeah, and this is what Jim was telling me. He's like, when we do this, 30 million people are going to now know that there's something fat studies. Now, fat studies doesn't do what you think it does. You probably think, oh, fat studies, you know, what are triglycerides? How much should you exercise? What's a good diet? How much sugar is too much sugar? Well, that is absolutely not what this journal does.

1:19:32 The oppression of fat people is built into institutions pervades the cultural landscape and affects you dude We could have written this and affects the relationship and perceptions of people of size people of size It is this introduction to the special people of sizes now the new people of color So they were reading actual studies the Joker guys were reading actual studies which makes it funnier I Yes, that's great and people of size It's a segment and they're not studying what and this is the problem I have with the the left

CHAPTER 29 / 45 Discussion

Sodium Intake, Processed Food and Heart Health

The average American consumes significantly more salt than the recommended daily limit, leading to tens of thousands of preventable heart attacks and strokes. Most of this sodium comes from processed foods and restaurant meals rather than the salt shaker at home. Health experts argue that cutting just three grams of salt daily—equivalent to four slices of bologna—could drastically improve national cardiovascular health.

salt· sodium· heart attacks· strokes· processed foods

1:20:14 They want to say, oh yeah, we're here for black people and black people needs and blah blah blah, right? But you're not studying what's actually killing black people. You're trying to study and come up with ways to make them feel good. Right, feel good while you die. Yeah, pretty much. I want you to be comfortable in that body that's going to kill you in 15 years. Yeah, that's pretty much how we roll. And that's very disgusting. But we have to get into what is making people fat, particularly black people. And of course it's the white devils. I mean, I look at labels from time to time, but I can't really be sure how much salt is going inside my body. As Americans casually add salt to their diet, they're subtracting years from their lives. In the U.S., we eat more than twice as much salt per day as we really need. The recommended daily salt intake is 3.7 to 5.8 grams, but the average American male consumes over

1:21:10 10 grams or almost two teaspoons each day and the average female over 7 grams. It gives full flavor but it's not worth your health. A study in the New England Journal of Medicine estimates that cutting out just 3 grams of salt per day could prevent anywhere from 54 to 99,000 heart attacks and 32 to 66,000 strokes. How can Americans cut the salt? By having Big Brother take them off the table. Or maybe by just returning to how we used to eat. And when I say us, I mean America in general used to be agricultural based. I mean this processed food is the problem. It's not the salt you put on the table, it's what's in the food. It's what you're getting from Mickey D's. That's where the salt is.

1:22:02 Slow down curry. Sorry, sorry But yeah, it's the salt It's really it's told our taste buds are so terribly shot just an American diet I mean, it's more specifically the black Culture because we've consumed so much salt. We don't even know What taste is anymore? Well, that's quite a statement It's fried. I mean, I mean, no pun intended, but our taste buds are fried. But the reason why I say this is I see people from other cultures, especially at potlucks and things of that nature, and they'll comment like, oh, wow, that's really salty because their taste buds are calibrated differently. Right. Where they don't need that, that stimulus, you know, that bang, bang in your brain, it sets off, you know, the triggers in your brain.

1:23:04 But let's continue on in Salt Deli 2. And popcorn has nearly three quarters of a gram. We found that increased salt intake in the U.S. is now as big a problem as cholesterol, almost as big a problem as smoking. The vast majority of salt in the American diet comes from processed foods, not from people adding it themselves. You've got to look at it in the package. We have to work with the manufacturers. Unless we do that, our salt intake is going to go up, even if we ban salt shakers from every house in the U.S.

1:23:44 We're not talking about a huge sacrifice. The three grams of salt that experts say to cut out daily comes to about four slices of bologna. Katie? All right, John LaFouche, John, thanks so much. Bologna. All right. Another blackism sneaking into the news. Hey, hey, stop eating bologna. You know who I'm talking to. But the processed food, we see these and you don't really see the salt in it. You know, even if you think you're trying to eat healthy a lot of that stuff has a ton of salt in it. And this is where a big mama gets tied back in and I know people like what about big mama? Okay, why do black people, why are black people so dependent upon processed food? Well, if you have three-fourths of the household being parented by one parent,

CHAPTER 30 / 45 Discussion

Single Parent Households, Convenience Food Economics

Economic factors and the prevalence of single-parent households drive the consumption of unhealthy, processed foods. For families on a tight budget, high-calorie snacks like Little Debbie cakes are more affordable than fresh fruit. The time constraints of working parents lead to a reliance on "convenience" items like frozen nuggets and bologna, which are high in sodium and sugar but easy to prepare.

single parents· bologna· little debbie· food stamps· economics

1:23:04 But let's continue on in Salt Deli 2. And popcorn has nearly three quarters of a gram. We found that increased salt intake in the U.S. is now as big a problem as cholesterol, almost as big a problem as smoking. The vast majority of salt in the American diet comes from processed foods, not from people adding it themselves. You've got to look at it in the package. We have to work with the manufacturers. Unless we do that, our salt intake is going to go up, even if we ban salt shakers from every house in the U.S.

1:23:44 We're not talking about a huge sacrifice. The three grams of salt that experts say to cut out daily comes to about four slices of bologna. Katie? All right, John LaFouche, John, thanks so much. Bologna. All right. Another blackism sneaking into the news. Hey, hey, stop eating bologna. You know who I'm talking to. But the processed food, we see these and you don't really see the salt in it. You know, even if you think you're trying to eat healthy a lot of that stuff has a ton of salt in it. And this is where a big mama gets tied back in and I know people like what about big mama? Okay, why do black people, why are black people so dependent upon processed food? Well, if you have three-fourths of the household being parented by one parent,

1:24:43 You need convenience somewhere. Yeah, it's the cooking job kids becomes very difficult to do all at once. And to cut corners, you're gonna chicken nuggets, Hungry Man, Quintling Cuisine, Popeye. Popeye, I mean, even get to the fast food, I'm just saying, we just say, Oh, just the shit you have at home. Oh yeah, like the frozen stuff. Oh yeah, that's filled with salt. Now you pulling out for lunch, are noodles baloney baloney lunch mean in general. I mean you think you I mean you think you see okay, I'm a pack my kid a decent lunch. Let me give him a and then you factor economics because unhealthy food is super cheap. Yeah, I tell people is all the time.

1:25:31 Imagine trying to buy, okay, you get a little Debbie, right? A box of little Debbie. I think they're like $159, $169, right? That's like two apples. If you got to load up a kid's lunchbox. Yeah, we know what you're throwing in there. Right, on a one-parent income, you're going to get the little box of Debbie's because there's five in there that come through the week for their snack. And then, you know, the bologna sandwich with the cheese on it on white bread. There you go. And then I'll come and give me a handful of Doritos or Wonder Bread, Hot Cheetos. Bam. Not exclusive to black, but no, no, I'm just saying, but I know exactly what you're looking for. If you look at the single parent and it's not exclusive to black, but we're heavily what we got to talk about is a numbers game. Three fourths of our families are single parent.

1:26:21 The parents are gonna cut corners while they can't. I mean, you're trying to work, you're trying to do homework. I'm not taking anything away, but you think, okay, yeah, let me get that. The back says low sodium. But also, I mean, if this Rona time has taught me anything, just talking to the kids, we got all kids sitting at home with no jobs and stuff, and they're finding out, which is not a secret, that if you want to make something, The ingredients are pretty expensive just to go get some fresh greens. It's expensive. It's a lot more expensive than fast food. Right. You can just grab, like I said, you get a pound of lunch meat, some bread and there you have it. Well, we addressed one white devil. Let's talk about the other white devil.

CHAPTER 31 / 45 Discussion

Sugar Industry, Bliss Point and Addiction

The food industry uses "bliss point" modeling to create the exact combination of sugar, salt, and fat that makes consumers crave a product. Investigative reports from "The Fifth Estate" compare the sugar industry's tactics to those of the tobacco industry, highlighting how sugar is hidden in 99% of processed foods. This engineered addiction contributes to a global health crisis that kills more people than illegal narcotics or infectious diseases.

sugar· fifth estate· bliss point· food addiction· tobacco industry

1:27:13 It's sweet, it's seductive, is it deadly? Tonight, the dangers of sugar. I think that sugar is a main contributing factor. Serious new warnings from serious people. The more I learn about it, the more it scares me. Also tonight, what the sugar industry has tried to hide. Strategies that I thought the tobacco companies made up back in the 50s, actually some of those the sugar people had done even before that. Yes, the other deadly white powder. The most deadly white powder. And it's amazing we start talking about body counts. Salt and sugar should be schedule one narcotics.

1:28:02 Really? If you just want to look at body, if you say, okay, we're going to look at substances and what kills people, and we're going to abandon those substances, like we did with say vaping, for instance. Right. Okay. Sure, you got to go. And I think I'm not calling for that. I'm just saying for the people that want to really attack issues, these are the two biggest things that people are silent on. Yes, bigger killers than coronavirus. Bigger killers than coronavirus, bigger killers than cocaine, heroin, opioids, all that. Bigger killers than ISIS. And just as addictive too.

1:28:44 Uh-huh. If you're in the camp. Right, well, let's get into Fifth Estate 2. When the Breeden family goes shopping, like most Canadians, they try to buy healthy. But like most Canadians, they don't always succeed. They're busy, meals have to be quick, and then there's keeping the kids happy. Are they lucky charms or the mini-wheats of chocolate? No, I want the lucky ones. Do you want one that looks like half a moon? A lot of what they eat is processed. They assume it's nutritious, but they've never paid much attention to what's in the food they buy, have no idea how much sugar is hidden in it.

1:29:34 Did they stop teaching home ec in in school I mean we learned all this we had we learned to look at the labels and check this stuff and what your daily recommended values were But even if you went to home ec you would talk to food pyramid. Yeah, which That was another nightmare Seven out of seven to ten servings of bread a day. I mean I know the base. I can't believe I'm still alive. I Right, I'm just saying but if even if they taught it the information is so poor. Yeah that I don't think it would help I mean, yeah, you should you should always count your calories, but this is a whole scheme This is a cartel the sugar is salt cartel more salt. Oh, hell. Yeah. Oh, yeah It's the biggest cartel in America and well in the world maybe well, you know, you know those drug dealers You know who they like to target first

CHAPTER 32 / 45 Discussion

Hidden Sugars, Healthy Choice and Marketing

Sugar is frequently hidden in products marketed as healthy, such as oatmeal, vanilla yogurt, and "Healthy Choice" frozen dinners. A single can of Coca-Cola contains ten teaspoons of sugar, but a "healthy" breakfast can easily exceed that amount. Consumers are often unaware of these levels because they trust the branding, leading to unintentional overconsumption of the "deadly white powder."

coca-cola· healthy choice· yogurt· oatmeal· hidden sugar

1:30:38 But now I'm just now I'm just pandering mo and I'm just pandering to you. No, you're not you're not you're really not because Well, let's get into part three It's what sweetens the products and spikes the profits of some of the most powerful and familiar companies in the world The food industry is one of the biggest manufacturers in North America, nearly a trillion dollars in sales every year. And it couldn't do it without sugar. Sugar is one of the essential basic ingredients used in 99% of the processed foods out there. Former industry executive Bruce Bradley has worked for some of North America's biggest food companies.

1:31:23 It's something that can drive a lot of taste in their products and a lot of appeal for consumers. So it's one of the basic building blocks. Sure is. I want you to listen to that first 10 seconds of that clip again and tell me this is not sound like a drug operation. Oh, no, I'm on. I'm on that tip already. And make no mistake. The amount of sugar in our food is no accident. The food industry goes to great lengths to figure out what makes us crave a product. The exact combination of ingredients it calls the bliss point. The bliss point. Yeah. When you get high,

1:32:06 And they spent, that's the whole thing when they make these products. What keeps them coming back for more? It's crack. It's food, it's food crack. I mean, they sit in these billion dollar laboratories cooking up. It's food crack, I tell you. You're sitting in a laboratory, what can we sprinkle on that tortilla chip? You know what I'm saying? To make them buy them by the bag, you know? That is sick, the bliss point. Well that's, for me it's all, I can always, or a lot of food that will have MSG, I'm like, oh, because that's dope man, MSG is, it's literally a form of salt that tricks your brain into thinking you're really liking what you're eating. Chinese food has that often, although I believe it's forbidden.

1:32:55 But probably not eradicated and our brain is hardwired to like salty fatty Sweet triggers everything that triggers out that in nature you want that because you want it to store fat. Yeah I'll take this right so we have it's a real biological Thing that happens in your brain, but what these sinister mofos have realizes we can we can trip that up part in their brain and they'll just keep eating these by the... Like, they'll tell you, oh, just listen to this. Oh, you just can't eat one. Tell me that don't sound like crack. Yeah, you're right. Once you open the bag, you can't close it. Yeah, it's true. Pringles, once you pop, you can't stop. That's right. This is what they're selling to us and they advertise it.

1:33:53 And they target—well, I'm not going to get ahead of myself. Let's wrap up with the Fifth Estate. A Harvard-trained mathematician, Moskowitz uses models to test people's reactions to different versions of a product. Once he's found the bliss point, the product hits the shelves. From soda pop to spaghetti sauce, his magic makes money. Everybody wants to sell just a bit more. How do you get that immediate increase in acceptance? Those in the know realize you can add a little sugar. A little. The first thing to know is that 4 grams of sugar is 1 teaspoon. So with that in mind, let's look at some products. It's no surprise Coca-Cola has a lot of sugar. 40 grams a can, that's 10 teaspoons.

1:34:47 But much of the sugar we eat is hidden in foods we don't necessarily think of as sweet. This oatmeal, three and three quarter teaspoons of sugar a bowl. This vanilla flavored yogurt, nearly five teaspoons in just half a cup. You can find sugar added to bread, soup, all kinds of condiments, hot dogs. This chicken dinner labeled Healthy Choice has five and a half teaspoons of sugar in every serving. You know, I grew up with a lot of women. I learned. I learned to look at these things. You know, I'll be taking a swig of cranberry juice here at home like, ah, just take it right out of the bottle. No one else wants to drink it. And they say, well, I don't, we don't drink that. Why not? Well, look how many grams of sugar per serving. And it's literally like 40 grams for a glass. It's crazy. And if you look, and this is why I said, uh, Big Mama got a bad rap because they have you believe that her selling, you know what I'm saying?

CHAPTER 33 / 45 Discussion

Big Mama, Processed Food Scapegoating

The "Big Mama" figure is often unfairly blamed for the Black community's health issues through the lens of traditional soul food. In reality, the daily consumption of processed items like high-sugar cranberry juice and fast food is the true culprit. The segment argues that the "Big Mama" myth distracts from the systemic role of food processors and the banking industry in promoting unhealthy diets.

big mama· soul food· cranberry juice· food processing· health myths

1:33:53 And they target—well, I'm not going to get ahead of myself. Let's wrap up with the Fifth Estate. A Harvard-trained mathematician, Moskowitz uses models to test people's reactions to different versions of a product. Once he's found the bliss point, the product hits the shelves. From soda pop to spaghetti sauce, his magic makes money. Everybody wants to sell just a bit more. How do you get that immediate increase in acceptance? Those in the know realize you can add a little sugar. A little. The first thing to know is that 4 grams of sugar is 1 teaspoon. So with that in mind, let's look at some products. It's no surprise Coca-Cola has a lot of sugar. 40 grams a can, that's 10 teaspoons.

1:34:47 But much of the sugar we eat is hidden in foods we don't necessarily think of as sweet. This oatmeal, three and three quarter teaspoons of sugar a bowl. This vanilla flavored yogurt, nearly five teaspoons in just half a cup. You can find sugar added to bread, soup, all kinds of condiments, hot dogs. This chicken dinner labeled Healthy Choice has five and a half teaspoons of sugar in every serving. You know, I grew up with a lot of women. I learned. I learned to look at these things. You know, I'll be taking a swig of cranberry juice here at home like, ah, just take it right out of the bottle. No one else wants to drink it. And they say, well, I don't, we don't drink that. Why not? Well, look how many grams of sugar per serving. And it's literally like 40 grams for a glass. It's crazy. And if you look, and this is why I said, uh, Big Mama got a bad rap because they have you believe that her selling, you know what I'm saying?

1:35:51 Like we're eating like macaroni and cheese and collard greens with hot ham hocks every day. This is the real, this is the real peak. This is a real bad actors. Are these companies pushing this processed food? You packed your kid a breakfast of oatmeal and yogurt. Healthy, you know, I'm doing I'm doing a great job, you know, give him a piece of fruit Which also has natural sugar in it, of course. So I mean you give them a oatmeal a yogurt and a um, that's an apple man They're just sitting in her body into overdrive with sugar. Yeah, but you think as a parent I mean, I mean I'm including myself in this You would thought a man. I did a great job here, right? I mean I gave my kid a nice healthy breakfast, but no

1:36:42 You met him junkies. There's a there's a lot of great documentaries on both these topics salt and sugar and probably both combined There's a lot, you know, there's a lot of really good stuff to watch. It's not it's yeah It's not just the the food processors. There's a lot of a lot of industries involved right up to banking And we're gonna take a look at that before we do before we figure out Who are the crack houses for this drug cartel? Let's let's thank some people. I understand that there's some people out there who need my services. Are there any people out there who are weak? Any people out there who are weary? Any people out there who are tired?

CHAPTER 34 / 45 Discussion

Value for Value, Episode 34 Producer Credits

The podcast operates on a "value for value" model, relying on listener donations rather than corporate advertisements. Executive Producer Mark McClure and Associate Executive Producers Trevor Merkin and Connor Lawrence are recognized for their significant contributions. Listeners share personal stories of surviving the lockdown and their appreciation for the show's independent perspective on race relations and public health.

value for value· paypal· cash app· stimulus check· david ortiz

1:37:29 It never bores, the best donation segment clips ever and anywhere available on the planet. Now, MoFax with Adam Curry runs on the value for value model as pioneered by the No Agenda show. But man, is it so appropriate for this. Everyone's a producer. That's how it works. You listen, you listen. No charge. There's no hidden messages from corporate sponsors. I don't think they would work very well on this show. I don't think any corporations would want to, even some of their competitors unveiled the way we do here. There's a lot of work that goes into it.

1:38:17 And well, you know, this is a it's a value that we put out there. All we ask is for you to consider sending that value back in monetary form. And luckily, people are still doing that and very nicely. So, in fact, I want to take a look at our donors for today for Episode 34. MoFax with Adam Curry. We have our executive producer right off the top who came in with two hundred dollars. No note, though. Does this come in through cash app or PayPal? How does that work when that came through? PayPal PayPal well mark McClure certainly sounds familiar But mark, thank you for supporting mo facts. It's this is a great great support And if you have anything to say you can always put a note in the in the PayPal or the cash app note field and let us know but you will be executive producer for Episode 34 Trevor Merkin comes in with 133 dot 33 magic numbers. We love that no note as well for him He'll be our first associate executive producer and

1:39:17 And then we go to Connor Lawrence. Connor gave us 103.02. I'm sure there's some code in there that I'm not figuring out. Let's read Connor's note. Fuck student loans, gents! Here's your cut of my stimulus check. Thank you. I'm stuck in quarantine at the moment because one of my clients tested as positively ronaristic And I'm waiting back on the results of my Rona test. I've almost finished listening to all the episodes. I cannot thank you, the both of you, enough for the job you've done keeping me sane in spite of the bombardment of media mind control. I cannot say anything other than please keep what you're doing, gents, because I really need you and I think I speak for everyone when I say that you two and Noah Jenda are the only reliable source of information, period.

1:40:08 Jung once said, people don't have ideas, ideas have people. And without you two, I think I'd be swept up in the madness like my mom and most of my friends. Thank you so freaking much for what you do. I'm sorry I've said that about 34 times already, but it's a lucky number for me. Three plus four is seven, and 34 is the number of David Ortiz, my hero. And my donation is 34.34 times three. So if you could please spare a WUSA, I love it where people are asking for this now. Yeah, we got a Woosa for you, man. Woosa. Woosa. Woosa. Woosa. And that's for him and his girlfriend, Elisa, so they can get through this sane and healthy. Well, it sounds like you're doing just fine, Connor. From the bottom of my heart, thank you both for the hope you give me, the positive energy you show me, and the path forward you've illuminated for me. I'm eternally grateful to you for that.

1:41:04 Believe until the end even if all men went astray and you were left the only one faithful bring your offering even then and praise God in your loneliness and if two of you were to meet in that place there's an entire world of living love and that's a quote from just dust off ski I think it's Dostovsky. Dostovsky? I'm not familiar. Dostovsky. Well, I learned something here. Connor, thank you so much. It's very appreciated and we'll put you up there with our associate executive producers on the episode page for MoFax episode 34. Matt Rago, R-E-G-O, Rago, he says keep up the great work, gives us $100. Thank you. Aaron Bear, $75 from him. Give your champagne sharks on SoundCloud

1:41:53 Give champagne sharks on SoundCloud of you good conscious content that may serve as insight for your continued excellence in podcasting Thank you for your service. You check that out mode you check out champagne sharks I haven't had a chance to check it out yet, but I will do Next week definitely this week 69.69 from Jake Wainwright and he says, thank you for your work bro. Appreciate it greatly. James Gilkyson, $33.33. I really found the Nocebo show to be insightful. Thanks for all you do to inform us. A lot of people like Nocebo. David Hutchinson, $33. Moe and Adam, I had to send 33 after hearing episode 33 of the best race relations conversation in the universe. As all white folk, we've...

1:42:39 As all white folk, we love what we're hearing and enjoy the way you two converse. Keep on helping us pay attention to everything." Says Hutch, David Hutchison, thank you. Gene Sammy Morenci or Jean Sammy, I think it's Gene, probably $25. Note said long overdue. Well, it's always on time for us. Thank you very much. No note from John Taylor, but $25. Thank you, John. Charles Couch. 2345 23.45 nice we love the sequential numbers thanks for the great show Adam and Mo as a white American who doesn't use social media or watch TV I'm very disconnected from ADOS and black culture the episodes are truly a walk through Mo's mind and it and it's

1:43:25 And the shows are well thought out and complete. Thank you for your courage. Well, they certainly are all props to Moe for that. Clinton, $23, who wants a goat woosah? This is a rare combo we haven't had yet. Woosah. Woosah. Woosah. Woosah. Woosah. You got it. Laurence the brown $22.22 Thank You Laurence Laurence writes this podcast especially the first couple of episodes are an enlightening introduction to understanding race relations in the USA Thank the both of you for doing this. Yeah, and I'll comment on that. I think that Having grown up and lived in different countries Race relations are kind of the same everywhere. It's just a lot of it's all lack of

1:44:18 It's ignorance, really, but not like you're a stupid, ignorant slut, Jane. But like, you just don't know, because you haven't been exposed. And when it turns out, when you have a chance to talk with each other, you learn stuff. It's crazy. We should do a podcast about that. Carlo Romero, $20 from Carlo, says, I listened to my first episode, number 33 today. I must say, I love what you guys are doing. Currently listening to the Kanye episode. Yeah, one of my faves. It's episode 13. And I'm loving every second And he says, which I think is Spanish for, take care and don't stop telling the truth for the people. I wish I could have read what he wrote. Spanish not one of mine. Ben Klinger, thank you Carlo. Ben Klinger sends $15 enjoying the show immensely. Keep us informed when you need to skip a show day though.

1:45:13 Yeah, this is one of the violations. We're in violation of one of the number one rules of podcasting. What's that? Consistent release. It's also one of the first rules in webcam work. But it's, in this case, trying to do it on the same day, certainly in the beginning of podcasting, became very important. And I'm only saying this because he wrote it. You know, Mo does have an actual job. I have a job on two days a week, so I'm lucky that way, but it's not easy. And this is a lot of research and it's pumping it out. So sometimes life gets in the way. And it's not really, I mean, we have situations where life gets in the way, but I would rather take a day or two and give you a superior product.

1:46:03 than to try to meet a deadline. And I hope people understand when I, or not, that's why I texted you that, that I was, I mean, I was honest with you that, hey man, I fell down a rabbit hole. I mean, so when that happens, it's like, yeah, do I just try it off here? No, you know what we should do? Nah, it'll be my job to communicate. Okay. Cause we, I should have just tweeted out and said, hey, Moe's in a rabbit hole and now everyone will know when I tweet Moe's in the rabbit hole everyone can relax Don't worry your feed will update your podcast app. We'll have it eventually But if you get the code Moe's in the hole, then you know, what's up, right? Yes Thanks Ben you see Ben producing already telling us what to do Eric $15 no note from him Todd Krasinski

1:46:53 11.11 $11.11 no note from him. Thank you very much. Justin D says nocebo was an eye-opening journey indeed it was 8.88 from him William Hawthorne $5 Faro dinero $3.33 magic numbers again salute Mo and curry donating to the Mo sheen We are the motion nice emotion and winding up our nice list of 22 people today, so that means we probably have Thousands listening because it's only a small more. We got one more. Yeah, I got yours Helvetia $2.10 Probably from the Netherlands Dutch name no note from him, but thank you to all of these producers who have supported Mo facts for episode 34 again our executive producer Mark McClure associate execs Trevor Merkin

1:47:46 Connor Lawrence, Matt Rigo, Aaron Baer, Jake Wainwright and that'll do it. Those are our associate executive producers. They'll be on the credits page. You can find that at mofax.com and if you'd like to support us, we'd love it for sure. Just Think about what it was worth to you. You spent a couple hours listening to it. Does that translate to a movie you might have rented on the stream? Maybe that's what you'd like to support us with. Go to mofax.com or directly to the donation page mofundme.com. M-O-E-F-U-N-D-M-E.com. And again, thank you for supporting MoFax with Adam Kirby. And the real magic and just incredible thing about value for value

CHAPTER 35 / 45 Discussion

Drop Squad, Gospel Pack Satire

The 1994 film "Drop Squad," executive produced by Spike Lee, satirized how advertising agencies use Black culture to sell unhealthy products. The film featured a "Gospel Pack" commercial for fried chicken and a "Mumbling Jack" malt liquor campaign. This satire highlighted the role of Black advertising executives in crafting "minority development" campaigns that targeted their own communities with harmful goods.

spike lee· drop squad· gospel pack· advertising· malt liquor

1:48:35 is that we don't have to play advertisements like this next one. What are you stopping for, girl? I gots to get on home, fix me something to eat, cause I'm hungry! I know, I know. Why you suppose we here? What you talking about, girl? I'm talking about chicken. What else? Can I help you? You sure can. Can't gospel packs, please? Gospel packs? What's there? West End! Announcer, please school these sisters. General Otis is proud to introduce the Gospel Pack. Ten Creole wings, biscuits, greens, mashed potatoes, and praise his name napkins with a verse of scripture printed right on the front. You know the general uses only the finest ingredients and plumpest birds to bring you the tastiest chicken possible. Take a

1:49:24 bucket home to the family or dine with the general in his new upper room dining areas. It's a blessing to eat chicken this good. Woo, girl! Eating chicken this good's like dying and going to heaven. You did so good, girl, but now you can have your piece, girl. Let me get some. Oh, Scott, that's my piece. I wonder who they were trying to target with that commercial. So unclear. And for the visuals it was two heavy set older black women. Girl! Girl! What you? What you? So stereotypical. In their choir robe. Got the music playing. The gospel pack. Now I have to be honest with everybody, this was satire from a movie called Drop Squad. And it was directed by Spike Lee. And he was actually in the feed.

1:50:24 As a point for showing you this drop squad was a I found it to be a very good movie because it betrayed the advertising is that you for jameson. Who was in charge of the minority development division for advertising agency. It says among the ad campaigns he was involved, he is involved with one was for malt liquor called Mumbling Jack, whose billboard depicts a woman in a skimpy bikini straddling a bottle with the slogan, it gets you crazy. And then another one he was part of was the Bible pack, excuse me, Gospel pack, it says, which offers a Bible verse printed on every napkin.

1:51:09 Well, that was 1994. Thanks for that. I've not seen this. I'm going to watch this for sure. This looks like a great movie. Right. It was. And basically in the movie what they did. Well, I won't give the plot of me. I won't. Well, I'm going to watch it tonight. Don't ruin it. Right. Right. But the reason why I bring this up in 1994, we were aware of how ad agencies will hire black people to tell us things were unhealthy for us. Now, fast forward 20 years, the basis of the show Black-ish... He's an advertising executive. I was just thinking of that. Yeah, yeah, yeah. And this is from the Wikipedia page. Andre quote Dre Johnson, a wealthy advertising executive at Steven and Lido who wishes to ensure a balance of black culture is entwined with his family's ultra suburban upbringing. So he was in the room as the black guy. Yes.

CHAPTER 36 / 45 Discussion

Food Deserts, Targeted Junk Food Advertising

A study by the Rudd Center for Food Policy found that Black and Hispanic consumers are disproportionately targeted with advertisements for junk food and sugary drinks. Low-income "food deserts" are often overrun with fast-food restaurants and convenience stores, leaving residents with few healthy options. This lack of quality food access is described as a design choice that reinforces health disparities in minority neighborhoods.

food deserts· cgtn· rudd center· junk food· hispanic consumers

1:52:05 Every agency has the black guy well in fact the whole show the whole show makes fun of that and literally Pokes at that the whole time right, but I'm just saying 20 years ago. We knew this was a negative Well, I'm just showing 20 years later now. It's hilarious. It's hilarious It's actually a positive because he knows how to sell them sneakers right and I The crazy thing is I know you said that well the gospel pack was part of a movie. Well according to Chinese global television network or CGTN this is a reality as well.

1:52:45 If you watch TV, then these ads are familiar. But according to a recent study, African-American and Hispanic consumers in the U.S. are disproportionately exposed to ads promoting junk food. The Rudd Center for Food Policy and Obesity at the University of Connecticut found that of the more than $1 billion spent annually on advertising to blacks and Hispanics, 86% of spending targeting black consumers and 82% aimed at Hispanics was for junk food and sugary drinks. Food policy expert Michael Roberts has seen this kind of data before, but the impact is no less shocking. I've been at this for a long time and I was amazed, not just in television advertising, but social media advertising, video games, etc, etc. And it really caught me off guard.

1:53:40 The advertising blitz isn't the only problem facing low-income communities of color. There's also a lack of quality food options. These areas are called food deserts, a place where there are no good grocery stores or healthy restaurants. Instead, these areas are overrun by fast food restaurants and convenience stores. Yeah, it's by design. That's how it was all built up. And these neighborhoods, as she said, are overrun with fast food restaurant and convenience stores, which, uh, aka the crack houses. Well, you are talking about Opportunity Zone 33 here in Austin. That's exactly what it is.

1:54:22 You're gonna find a Burger King, McDonald's. Oh no, all of them, you name it, right? On Riverside we've got Burger King, Wendy's, McDonald's, Popeyes, Pizza Hut, Taco Bell. Chipotle, which is, they try to sell it as healthy. We have one, we have one restaurant in this neighborhood and that's Vietnamese. And it's a high turnover, high volume, really good food, inexpensive. I mean, if you move that into a different zip code, they could charge four times the amount. But that's it. It's nothing but convenience and fast food. Now, of course, we're here waiting for the gentrification. We're the tip of the spear. We're trying to kick everybody out. So it'll get better. But oh yeah, it's by design for sure.

CHAPTER 37 / 45 Discussion

First Amendment, Commercial Speech and Food Lawsuits

Nutritional advocates face legal hurdles when attempting to take action against companies pushing junk food, as the First Amendment protects commercial speech. While some argue that unfair advertising creates a cause of action under state law, such lawsuits are rare. Organizations like WIC focus on "knowledge is power" initiatives to help families navigate deceptive food labels and marketing tactics.

first amendment· commercial speech· wic· food labels· litigation

1:55:14 And as you pointed out with the Vietnamese restaurant, they have a strong culture. And the main point of your culture, as for Mr. Twitty pointed out in the clips before, having a strong culture, part of that is what you eat. Absolutely. So they don't, and this is not exclusive, and then I want to make this very clear, and I've noticed, I've spotted this working with people from vast amounts of different backgrounds from all around the world. This American culture is a pressure cooker. And what I mean by that is you see people that didn't eat meat or certain types of meat

1:55:57 When they get here, all that goes out the window. WIC dietician Jennifer Torres admits it sometimes feels like a David and Goliath situation. It is an uphill battle. There can always be more resources and more programs that are going to be helping out our families get that knowledge and help them understand what is behind a food label or what is behind that ad or you know not all advertised healthy foods are healthy foods. But it's also about taking legal action against companies pushing junk food. If the advertising is actually creating unfairness in the marketplace, and one could argue that this kind of advertising is doing just that, then presumably a lawsuit or a cause of action could be filed under state law. We haven't really seen that attempted, but it's there and it's a possibility.

1:56:48 That's not food. This is food. But there is a hurdle, the First Amendment, which protects free speech and that includes commercial speech. All the more reason that nutritional advocates like PHFE Wick embrace the adage, knowledge is power. Yeah, that's the truth. Well ain't that amazing how they use the first amendment to propagandize people? Well it's okay if you're gonna make money on it, come on. Right, but So we have clear evidence that they're targeting African American and Hispanic communities with junk food and fast food. But that's why I'm taking Big Mama off the hook. It's not her soul food that she feeds you once a week. It's what you eat the other six days. And I'm going to be honest with you. When I was out of high school and in college,

CHAPTER 38 / 45 Discussion

EBT Cards, Fast Food Acceptance Policy

The policy allowing EBT (Electronic Benefit Transfer) cards to be used at fast-food restaurants like McDonald's and Burger King is a point of contention. Critics argue that this system encourages the consumption of unhealthy food by those already susceptible to chronic diseases. The discussion notes that this expansion occurred during the Obama administration, creating a "captive audience" for the fast-food industry among the poor.

ebt· food stamps· barack obama· mcdonald's· burger king

1:57:48 I lived off fast food. Sure. Because where could you eat for my generation created the four for four before it was a thing with fast food restaurants. You would go get a burger, a nugget, a fry and a drink. That was that was that was dinner. Well, you got burger and nugget. That's too much for me. No, but that's for I mean when I'm talking about the little for the for not that big. Oh, okay. Just a dollar burger. Yeah, the dollar nugget. Yeah, the dollar fried a dollar. I mean you for four right for four dollars. I mean we created that another thing that came from four cent milk. I'm sure it's like more fours.

1:58:28 Right, so but we live like that because when you didn't have any money it was like how can I feed myself or you would eat a pack of ramen noodles for lunch? Or you would eat a dollar sausage biscuit for breakfast. I mean there you go. That's $6 meal I mean it was $6 day eating. Yeah, you know that's manageable. Yeah, it's manageable Right, which I mean that's a lot of people's reality and I foreshadowed this early in the show. That's why these companies are essential That's why they can't close down. Of course. It's just that's because it's what people literally eat and

1:59:05 This is how the people are living. It's not like it's an option. I think they said that Food Stamp give people $4 a day to live off of or something crazy number like that. It's like, how in the hell am I supposed to live? I mean... Well, that's why fast food accept EBT cards. Do they? Do they? Oh, I'm sure they do. Oh, I am almost 100% certain McDonald's Or they didn't well, maybe I'm wrong. Let's see. I think you don't think you can buy I thought you heard food I thought you could hear these fast-food restaurants except EBT. Oh Yeah, breaking new Burger King Wendy's yeah all of them Wow, I didn't know come out new growing up I Know why no, I remember this because I remember the conversation and it happened under Obama. I

2:00:04 and I remember the conversation was, why would you allow people to already have these issues to get this shit? You know, where there's... Can I get a thanks Obama? Please, please, God, please. Thanks Obama? You want a thanks? I wasn't ready. I'm sorry, I'm sorry, but just yeah, it's necessary in this point because Yeah, you ready? Yeah, you ready? Thanks Obama. Let's do it again. Thanks Obama. I had an you. Thanks Obama. Wait, this is better. This is better. Thanks Obama. There you go. I'm putting that I'm putting that one in Iraq. I want to make sure we always have that one just in case. Now, you know, your people are already susceptible to fast food, the propagandization of fast food restaurants.

2:01:01 Eating out of necessity. I mean, we can't leave that out. Like I just said, I'm not preaching from a soapbox. I was one of those people. Until I realized, you know what? And that's where that college 20 comes from. When you hear a lot of people, oh, when you first, you know, first year of college, you put on 20 pounds, that's because you're living off of what you can afford. And alcohol. What you can afford and alcohol. That's kind of it. That's true too. So, but yeah, but just so you know, it's true. EBT, so that's the food stamps for people who know it. EBT, you get a pre-charged debit card and they just fill it up for you. And it's accepted at fast food. And I remember that, I remember a whole, there was congressional hearings about it. And I'm going to say one more thing. This is just a hell belief of mine. I think there may be some scientific data behind it. I'll dig it up. But I believe

CHAPTER 39 / 45 Discussion

Food Energy, Employee Morale and Hover-Arounds

A discussion on the "energy" transferred into food by those who prepare it suggests that a disgruntled employee might put "negative energy" into a meal. Conversely, asking for "extra love" on a sandwich is seen as a way to improve the experience. The segment also notes the increasing prevalence of "Hover-Around" motorized chairs in grocery stores as a visible indicator of the national obesity crisis.

placebo effect· energy· subway· walmart· obesity

2:02:02 The person that prepares your food transfers some energy into the food. Wherever I... Thank you for saying this. Wherever I am when something's going to... Like, I would go to... I used to go to Subway's. There's one nearby when I was a divorced living downtown. And I'd always say, they said, what do you want? I said, I want this, I want that, I want a veggie with this and cheese. And could you please put some extra love on it? And the reaction you get from people is all... nine out of ten times people go like, oh you bet I'll put extra love on it and makes them happy to even hear that and say that.

2:02:42 Mm-hmm, and I do that for that very reason. I totally believe that whoever's love goes into the food Which one of the most ultimate forms of love is cooking for someone else? Well, okay. Let's explore this then if you say that's the placebo effect of food, right? I mean, I'm just for turns with yours now say you have a disgruntled employee that's making $7 an hour and in a piece-of-crap kitchen hot it's putting pure evil blackness into your burger and Hey, Washi Curry. I'm sorry. Death. I meant death. I'm sorry. Didn't mean to equate black with death again. No, I'm just pulling your chain. Well, we talked about that word too and how that's a whole other problem. But yeah, you put that negative energy of somebody that hates their job, that's being underpaid. Making your food. Yeah, why would you want to accept it? That's such a good point.

2:03:38 Well, you have to eat it because you only have four dollars budget for your meal tonight. Four by four. Right. So, I mean, you factor all this into the community of people and like I said, it just starts here, people. It just starts here. I mean, you looked at the trends of weight, if you, by what I brought to the table, that it always starts with us, but then it spreads out to the rest of the community. This thing could have been spotted way ahead of time. It's one thing, and we're gonna get to risk, I just wanna say one more thing though. I noticed when I started seeing more than one of these hover around things in the grocery store. What things? The hover around, you know, the thing you, old people ride on. Oh.

2:04:23 Yeah, they used to be only available at Walmart and now they're in every department store. And multiple ones in the stores. Why? Because when you see who's on it the majority of the time, it's people's eating habits that force them to give up their legs for wheels. And I digress on that one, but just let that soak in for a minute. And we could have been a great Canary in them coal mine if people were paying attention to where America diet was heading Because we had McDonald's advertising to black people like this clip Remember when McDonald's make commercials that cater specifically to black people. What a black people like 90s R&B music and chicken I woke up and found you creeping Girl, I know your secret

CHAPTER 40 / 45 Discussion

McDonald's Marketing, R&B and Snap Music

McDonald's has a long history of tailoring its commercials to specific Black sub-genres, from 90s R&B to "snap music" and modern trap. Advertising executives use these cultural markers to create a sense of familiarity and acceptance for the brand. The segment critiques the role of the "diverse voice" in the room, whose job is often to ensure the marketing doesn't cross the line into being overtly offensive while still exploiting cultural trends.

mcdonald's· r&b· snap music· trap music· advertising

2:05:19 What was that last line? Girl you what? Girl you got a 10 piece, please don't be stingy. Wow. And oh no, it's not just corporate. We're just sticking with corporate, specifically fast food. And this, you understand the wrap up the show with it because this thing is widespread. You hear it in political ads. It's this way they targeted us with advertisement, which is you have the, the Dre, what's his name? Dre Johnson in the room. He's like, Oh yeah, yeah. Oh, they love R&B music. You know, that's, that's, that's who loves that.

2:06:16 Right and not only with the R&B music there was an era of music called snap music which was a form of rap and Madonna's got in on the act. But wait there's more snap music is in McDonald's commercials. Yo cuz I'm gonna show you how the south does it. Try this out. Alright. You got it? Come on. Hey. Hey, what's up? After the party, we're going to McDonald's. Try this out. Hey yo, cuz, what's this? It's the new Southern-style chicken biscuit. Mmm, that's what's up. So, how you liking the sound? Man, yo, I'm loving it. I want to get that left there, Taffy. I want to get them chicken strips.

2:07:05 Well, that's a basic advertising for you is use our product you get laid. I mean, that's that's pretty much advertising in a nutshell But what I want to point out is they have their vein on the pulse. Oh, yeah somebody that like oh, yeah Yes snap music in I mean because you can hear Just over the time the music change Oh, absolutely some as somebody's in that room like oh no snaps not out anymore It's about trap or trap and we said traps out. No, and it's even To the point of if you listen to the older black radio stations, McDonald's will have more like the neo soul spin on it. It's very specific. Hey baby, I'm loving it. Yeah, McDonald's. It's very specific to the even

2:07:54 Sub-genres in in this quote-unquote black community like okay, we're targeting all the black folks. So we'll use like some old Smooth groove if we're targeting younger black audience, then we'll use something more up-to-date. No ladies and gentlemen I just like to announce if there are any advertising executives out there listening what you are hearing is the the young mo who clearly would be dynamic in your organization and He knows how to market to the black audience. Well, if you want to market to us, give us something that's quality. You could get hired. This is the problem with these ad agencies and I'm going to call it just the dreys of the world. Bro,

2:08:43 You're not selling that hamburger. Just like nobody a drug dealer is not selling the crack I mean you just have a captive audience is gonna use the product because it's addictive. Yes good point But they sit in their room and you know The age. Oh, yeah, we need to have the diverse voice in the room. Uh, how old is land? Basically? You're there to say? Oh, yeah, that's too far. That's their only job. Yeah, exactly That's their only jobs and you know say oh nah, that's that'll end wrong. Um, But like you're not you know what's what's the Emmy or Grammy for advertisement you're not winning one of those It's a it's a no. It's the one they give away it In con once they body, but it's not as the key. It's the con and oh now I want to know it's that golden something advertising award it's the Hold on a second

CHAPTER 41 / 45 Discussion

Calvin Commercials, Dave Chappelle Wack Arnold Satire

The "Calvin" McDonald's commercials of the early 90s depicted a young Black man finding a career path through fast-food management. Dave Chappelle famously satirized these ads with his "Wack Arnold's" sketches, which portrayed the restaurant as a force tearing families apart and killing the community with high cholesterol. The satire highlighted the "thin line between fries and shakes" and the reality of working for a "drug cartel" disguised as a burger joint.

calvin· mcdonald's· dave chappelle· wack arnold· cholesterol

2:09:34 The Lion. Yes, it's the Lion Award. You get a con lion. Yeah, exactly. You're not winning none of those making these commercials. It's just like, you're just there to be this, you know, as we heard in previous shows, the black voice is like, okay, yeah, we ran it by the black voice. He's okay with it. It's like running it past legal. It's good to go. Okay. Well, this last advertisement from McDonald's and I'm just picking on McDonald's here, but they're all guilty of it. This is the big one. This is one they rolled out I think in the late the early 90s. This is Calvin This is awful and McDonald's had me when they had Calvin Calvin had his life together What he's still flipping those burgers at Mickey D's He's not tired of that yet

2:10:28 He says he has a plan man meet the newest member of our management team Calvin Congratulations Yeah, I'm part of the management team now, mama. Oh, baby, I'm so proud of you. I'm with my boy, too. Yeah, you're right. Because he does wear some fresh clothes. Yo, Calvin. Welcome to the hood. May we help you? I remember that one. I remember in New York, they played it. Yeah. I mean, this is a huge one all over the country.

2:11:26 to the point where David Chappelle did a little satire with Wack Arnold. Wack Arnold is proud to give young African Americans an opportunity to serve their communities, making them feel responsible for the welfare of their own environment. It was miss Harvey. Oh she died Calvin of high cholesterol too much wack on Bitch Corny ass nigga. Yo Calvin, it's the thin line between fries and shakes. Okay, part two, part two. The leanest burger in the world could be the meanest burger in the world if cooked it that way. I need to stop smoking this shit, hell yeah. Brought y'all home some dinner from work.

2:12:37 You can't keep feeding me and your baby hamburgers and french fries every goddamn night. What the hell do you expect me to do? Nigga, pay up, job! Bitch, McDonald's is giving me an opportunity to serve my community and feel responsible for the welfare of my own environment. Don't give me that type of nasty bullshit! I'm under a lot of pressure! Hey! Hey, who's gloves are these? Huh? Who you fucking? OJ? What is this? McDonald's is tearing his family apart! So he highlights some great points in there that Calvin is selling stuff that's killing his own community not Calvin specifically because he just wanted to have a job to feel you know to have some

CHAPTER 42 / 45 Discussion

Donald Thompson, McDonald's CEO and Automation

Donald Thompson served as the first Black CEO of McDonald's, rising through the ranks after starting as an electrical engineer. Thompson was instrumental in developing the automation and machinery that made processed food production more efficient. Before becoming CEO, he served as the Chief Brand Officer, emphasizing the importance of corporate branding in maintaining the "drug cartel" like dominance of the fast-food industry.

donald thompson· mcdonald's· northrop grumman· automation· ceo

2:13:21 Money coming into his pocket, but he's basically working for a drug cartel because What are you what are you peddling? Well sugar? Well here's I Got some bad news for you bad. I'm just looking at the numbers of the racial demographic of McDonald's and African-American was number numero uno followed closely by Caucasians, well not really closely actually, Asian right after that, but bursting through, pushing the black man aside once again is the Hispanic American community. Number one McDonald's consumer now. That makes sense. Yeah.

2:14:08 But it's interesting. Because McDonald's has been stigmatized. I will say that, but McDonald's is smart enough to have other... Well, if you turn on local television... Okay, you're gonna make a drug... Yeah, go ahead. Go ahead with the drug reference. You're right. Once it gets too hot, you say you gotta open up another drug spot. Of course. No, they're fantastic at selling the drugs. And what's even better, you know what's better about the McDonald's drug cartel? Unlike the street drugs, McDonald's actually gives you a career path.

2:14:49 It's part of the drug industry. Oh yeah, no it's a real, it's a real, I know an owner-operator here in Austin and they own I think 12 or 13 McDonald's and they're very proud of their educational program which is not a central McDonald's thing. Most of these McDonald's are owner-operated so it's local but they're very proud. They give people a path to become a manager with the McDonald's So you can move up, you know, with the unlike, you know, you don't have to kill anybody on the way, I guess what I'm saying, except the customer. Wait, wait. Keep killing the customer and you're good to go. And that's this, that's why I made the drug analogy. Because when you look at a Jay-Z and you look at a McDonald's CEO, I mean, cause I think for a long time McDonald's had a black CEO. That's right.

2:15:44 What is the real difference between them? I'm not judging on which side you're standing on, but is it just a successful black man that was selling a product that was going to be sold anyway and you should celebrate him? Or how could you sell this product that you know was killing your own kind and should they be condemned? Good question. Is that a good answer? No, there's not an answer. There's not an answer. Yeah, it was Donald Thompson was the CEO. Yeah, yeah, because he was he made his way up. I mean, I was familiar with his story. I couldn't remember his name because he he was one of the people that came up with a lot of automation. Yeah, north of Grumman. He was an electrical engineer. That's how he started. Yeah, yeah, yeah. That's why I was familiar with him. And he made a lot of the

2:16:40 machinery that was able to make the processed food a lot more efficiently. But here's his most important job. CEO is one thing, but he was also, before he became CEO, he was chief brand officer. That's what you're talking about right here. You want that brand. You want that Dre. Dre didn't get the chief brand officer gig, but yeah, exactly. I mean, he probably started on that path, though. He'll never make it. They won't let him in the series. Well, one person that didn't have a Dre in the room when they ran this next ad was Burger King with Mary J. Blige.

CHAPTER 43 / 45 Discussion

Mary J. Blige, Burger King Chicken Wrap Controversy

Mary J. Blige faced significant backlash for a Burger King commercial where she sang about "chicken snack wraps." Fans and critics felt that an artist of her stature "selling out" to promote fast food was a blow to her legacy. The controversy, which trended on "Black Twitter" and TMZ, highlighted the risks celebrities take when their personal brand is used to market products that are perceived as unhealthy or stereotypical.

mary j. blige· burger king· chicken snack wrap· tmz· black twitter

2:17:22 Exciting things are happening at Burger King. Okay, stop. Wrong right there. Wrong voice, wrong voiceover. I could critique this in the meeting right away. You want to target black people? Get rid of that voice! Right off the bat, it's wrong! Exciting things are happening at Burger King. Welcome to Burger King. What's in those new chicken snack wraps? What's in the new chicken snack wraps? What's in the new chicken wraps? Mary? Holy shit we should do this meeting Moe. Alright Moe, Moe, Moe, Moe. Hey Dre, I'm gonna call you Dre. Hey Dre, hey Dre, hey Dre. What do you think? Should we just push some chicken? Doesn't that always work? Just pushing the chicken? Oh well you know chicken is a staple but how are we gonna pellet this new fried concoction that we came up with? What are we gonna do Dre?

2:18:04 We need some star power. And you know, I'm friends with a... Who you got? Who you got friends? She's DM'ing me. No way! I mean, I could reach out to her. What a great idea! What's in the new chicken snack? What's in the new chicken wraps? Mary? Crispy chicken, first list, three cheeses, fresh russet wrapped up in... Alright, whose idea was the 1989 bit with the music? Did not anyone have a hip track we could use? Dre, what went wrong? The demographics in the text said that this was gonna be great.

2:19:02 Chicken snap wraps? Yes, chicken snack wrap. Oh, snack wraps. It doesn't sound like a... Yeah, I don't think wraps work for black food, do they? Well, this was peddled to be healthy. Oh, I'm sorry. It's a healthy wrap. Yes. Wrap equals healthy. Exactly. I forgot about that. Wrap equals minus bread, which equals healthy. I mean, that's the math behind it. Bingo. It don't care what we put inside the wrap. It's like, it's a wrap. So it's gotta be healthier. Right. But Mary almost got canceled over this.

2:19:43 I mean, I remember, yeah, I remember some controversy over this. I do recall. Oh, this was huge. Like, why is Mary singing about chicken like that? I mean, she was in, I mean, it made it to the TMZ cycle. So yeah, I heard the TMZ boom, boom, boom. Right. I left it in there. So you know that it reached to that point where they actually went and dug up the commercial and put it out there. for people to see. So where did the controversy start? Black Twitter? Facebook? Where did it start? Probably online. I mean, this is a time when online, like, why is Mary singing about chicken like that? This is where Burry King messed up at. Now, McDonald's and those last first two commercials we played, we had black people singing about chicken. No problem. When you put one of our beloved

2:20:40 Soul singers in that spotlight singing about it is whoa like no Okay, okay. Okay. Hold on. Let me let me see if I understand this. Okay, so just having a song The problem is Mary J. Blige is an institution. She goes way above and beyond and in fact, I think Artistically, I think it was very bad that she did that That's what I'm saying. It was just if it was a run-of-the-mill Session singer that was singing this it wouldn't a movie so we heard me don't know sing about chicken, but is that is that part of these? Yeah, yes, is it but is it part of the sellout? Is it a sellout thing as well? Or is it just purely it cut so many different ways one you took like you said she's an institution You got one of our institutions up here singing about chicken snack wraps and she put her heart and soul in it. Yeah to you

2:21:39 have a black woman singing about chicken, which depending on how it's spent, like I said, it just landed wrong. And three, I wouldn't be surprised if McDonald's caused the outrage to shoot down Burger King. Oh, well, yeah, hello, of course. Why wouldn't you? Absolutely. If I'm in that room, I am like, man, y'all see, I'm dragging it. Hey, you said we need to get the Al Sharpton's of the and on the Internet's you're saying that we got to get them activate, activate, activate. Right. But we've seen this before with our chick filet episode and the Popeye's chicken sandwich that you know, you can easily get people motivated and the influencers and get them out there up in the outrage and McDonald's hits back, rub their hands. Why wouldn't I do that? So

CHAPTER 44 / 45 Discussion

Health Tangibles, Jerome Adams and Michelle Obama

The discussion concludes with a call for "health tangibles" rather than political talking points. While Michelle Obama's school lunch initiative was a major effort, the hosts argue that more needs to be done to educate the public on nutrition. They suggest that Surgeon General Jerome Adams should "double down" on his health warnings and ignore the political pushback to address the real crisis of obesity and diabetes in America.

jerome adams· michelle obama· school lunches· health tangibles· obesity

2:22:29 Say all that to say that we took big mama off the hook and we know the real culprit here peddling this stuff is Making black people more susceptible to diseases like the corona virus because they have Comorbidities which is the term I probably never use again, but they have diabetes obesity High blood pressure. Yeah, so I wanted to say that but in my digging I unearthed a An unaired Burger King commercial from Mary J. Blige. Exciting things are happening at Burger King. Good game, man. Yeah. Hey, you want to go down to Burger King and try one of those new crispy chicken wraps? What's in a crispy chicken wrap? What's in a new crispy- What's in the new crispy chicken wrap? Mary. Crispy chicken tastes so good. After smoking a bubble, drinking a 40 ounce of Kool-Aid. If you feel what I'm saying, then you'll go to Burger King.

2:23:32 Baby mama The new chicken snack rack. Are you kidding me? We take food stamps. No, no, no, no, that's bullshit. That's not, that's, no, no, no, that's bullshit. I'm like, wait a minute, they're throwing the Kool-Aid in there and then they take food stamps. I told you they took food, I told you I took my EBT card and my baby mama. This is a satire again, but I'm always like the rat to show up on a joke and a light mood lighten the mood Hopefully, oh It's reflection on this topic made me look at my health, you know Just by the numbers only got like 15 years left, bro. Oh

2:24:18 What is that support thinking about when you hit 40 like damn I got 15 I mean just by I mean I think he's left for what I'm at that mark. I'm 55. What am I gonna keel over? Well, if you're a black man, is that serious? Seriously? Is the life expectancy of a black man? 65. I mean, six. I mean, depends on how you count it. 65 55 health. I mean, what you how you eat. I'm not the healthiest person, but I do do monitor what I watch. But even like doing this show like yogurt, I thought I was doing good with yogurt and oatmeal. Obviously not.

2:25:01 So I mean, I'm saying all this to say Hopefully this show we can push people to push the real agenda Not these manufacturer. We have we got real we got real problems. We can really address. There's real stuff to talk about it Yeah, absolutely the word I like to do use there are health tangibles Yeah, that would be good a health tangible I like it I Right, come up with an app to tell me if this is a good choice or not. I think they had one before like that, but make it widespread. A lot of people just don't know what to eat. I think Jerome Adams should double down. I really do. I think he should double down and say, you know what?

2:25:44 Yeah, we got this problem and we really need to do something about it and I can't believe that I got all kinds of crap about it and Let's start a program an educational program or yeah as you say an app whatever it is It could be beneficial for every segment of America, but in his case, it would be a perfect I think you should double down I think it would be great if he did that and he would put a couple people in their place to like Yeah, we got some issues here Let's not forget we had a first lady for eight years whose number one initiative was healthy school lunches And where did that go? Yeah, I mean I digress but I'm just saying you can really help people here Stop with the fear-mongering Shut these companies down that target. I mean, it's clear clear as day. I mean we of course it took China Global Television Network to tell us this That's not lost on me either but yeah, I mean let's

CHAPTER 45 / 45 Discussion

Outro, Grandma's Hands by Bill Withers

The episode concludes with a reminder of the "value for value" model and a final thank you to the producers. The show ends with the song "Grandma's Hands" by Bill Withers, reinforcing the theme of the Black matriarch and the cultural importance of the grandmother figure. The hosts encourage listeners to "pay attention to everything" as the truth reveals itself.

bill withers· grandma's hands· mofax· value for value· podcasting

2:26:39 Let's hold the left to do away with these talking points of healthy at any size bullcrap. Obesity is a real problem. Make them come to the table with health tangibles to say this is how we're gonna reduce high blood pressure in the next next four years. We can get the number down to this. We can get diabetes down to this just by educating people. This concludes episode 34 of MoFax with Adam Curry. We hope you enjoyed what you heard. We hope you learned something. I always learn something when we do this show. Looking forward to the next one. It's value for value, so if you'd like to help produce this, all you have to do is go to mofax.com, consider a donation, anything that you feel represents the value of what you've heard, and you can go directly to the donation page at mofundme.com, M-O-E-F-U-N-D-M-E,

2:27:34 And as I always say pay attention to everything and the truth will reveal itself And I look forward to talking to you next week Mo. All right, talk to you later Adam And we'll see you there everybody. Take care of yourself Grandma's hands clapped in church on Sunday morning Grandma's hands Played a tambourine so well, Grandma's hangin' Used to ish her how to warn and she'd say Billy don't you run so fast, might fall on a piece of glass Might be snakes there in that grass, Grandma's hangin'

2:28:24 Grandma's hand, sued the local unwed mother Grandma's hand, used to ache sometimes and swell Grandma's hand, used to lift her face and tell her she'd say Baby, Grandma understands that you really love that man Put yourself in Jesus' hands, Grandma's hand Grandma's hand used to hand me a piece of candy Grandma's hand picked me up each time I fell Grandma's hand, boy, they really came in handy She'd say, Mattie, don't you whip that boy What you wanna spank him for? He didn't drop no apple core But I don't have Grandma anymore

2:29:25 If I get to heaven, I'll look for Grandma Zane