The Atlanta workout is characterized by some observers, including Stephen A. Smith, as a media stunt orchestrated by both the NFL and Kaepernick's handlers. Smith argued that the NFL provided the necessary "cover" for teams to evaluate Kaepernick, but the athlete's last-minute venue change suggested he was more interested in maintaining his status as a martyr than returning to professional football. The involvement of Jay-Z and Roger Goodell in setting up the event is also noted.

