Topic: Pavlovian Response

2 chapters across the catalog

96: Out of Luck
1:10:37 - 1:17:57

96: Out of Luck

Sugar vs. Cocaine Rat Study and Sensory Triggers

A 2007 study from the University of Bordeaux found that 94% of rats preferred sugar water over intravenous cocaine, even when cocaine doses were increased. The hosts discuss how food companies use "crunch" sounds, crinkly packaging, and MSG to trigger Pavlovian responses in consumers. They describe the layout of grocery stores as being designed to maximize the "salty and sugary" addiction cycle.

62: Pink Elephant
2:05:38 - 2:08:41

62: Pink Elephant

Language of Woke and Social Isolation

The "language of woke" is compared to Berlitz language tapes, where phrases like "say her name" and "no justice, no peace" are repeated as mantras. The hosts argue that social distancing and masks facilitate cult-like isolation, making individuals more susceptible to media inundation. They posit that single people are the primary targets of this psychological conditioning.