2 chapters across the catalog
Alicia Garza is identified as moving away from the Black Lives Matter brand to lead the "Black Futures Lab," which recently conducted a census of 30,000 African Americans. Roland Martin encourages Ice Cube to partner with Garza’s "infrastructure" of lobbyists and policy experts rather than acting alone. The hosts view this as an attempt to co-opt Ice Cube’s independent movement into established, partisan non-profit structures.
The discussion explores how the term "Black" was originally a way to escape the word "Negro" but was eventually hijacked by Madison Avenue for "Blaxploitation" and corporate branding. The hosts argue that Black Lives Matter was a similar rebranding effort supported by big advertisers. They predict a similar attempt to rebrand the ADOS movement as "hateful" or "divisive" to suppress its specific political demands.
