2 chapters across the catalog
The investigation into the Smollett hoax utilized Chicago's extensive "POD" camera network and private surveillance like Ring doorbells to track the suspects. The hosts discuss the near-impossibility of avoiding detection in modern urban environments due to the density of digital tracking and ride-sharing data.
The New York Times is cited as having a thriving native advertising division where "advertorial" content often receives more views than traditional news. Modern advertising relies on "engagement" metrics—retweets, tags, and video responses—rather than simple impressions. These metrics provide companies like Popeyes with a detailed statistical analysis of how effectively their campaigns are manipulating the audience.
