1:28:47 I know that sounds arrogant, but just shut up. Just don't say nothing! Just be quiet and wave and you'll be fine. Oh it's like okay yeah... All right, got it. So there's a reckoning to be had not only amongst the political class uh amongst the bullet talking heads so that was this weird not weird occurrence but this timely uh happening that I noticed as i always understand this is what I do when I notice things I draw the connection between them Tom Joyner is signing off after 25 years on the radio. Yes, and this is a... That's quite a momentous event since he has been quite a tour de force in radio and I'm a radio guy And I was a big fan until you unpeeled the scales from my eyes to see the boule that he possibly is-was
1:29:50 But what I understand is he was leaving radio pretty much because they just weren't paying him anymore. They said, well you know that some of... Radio in general has issues of course podcasting is killing it but it's not dead by a long shot It's a multi-billion dollar industry but they just kept paying them less and less and the way I understood what I read in the interviews He said, Well, you know, it just didn't make sense for me to do it anymore I have other reasons that believe why he resigned. Let's get into Tom Joyner signing off. Radio Giant has or is signing off this morning after a legendary career, 70 year old Tom Joyner is the host of America's number one syndicated urban morning show
1:30:36 The Tom Joyner morning show airs in more than 105 markets nationwide, reaching nearly 8 million listeners. Well today at 10 a.m. Eastern the show goes off the air. Unbelievable! Isn't that what Charlemagne has? Doesn't he have about eight million people listening? Uh-huh... Okay yeah See I'm thinking of it like a radio guy and then all of a sudden you're like oh no no this is of course this is where it's a replacement. Tom Joyner 2 His nationally syndicated radio show hit the airwaves in 1994 with a certain audience in mind. We do a show for
1:31:20 For African Americans, that's what we do. This is just so fascinating 2000 Joyner discussed his influence with 60 Minutes correspondent Leslie Stahl 1996 the election yeah I've heard That you were responsible for registering a quarter of a million Black voters have been given their credit politicians they call you They want to come on Yeah They think That if they want to reach African Americans that vote They can come to this show. How does the message that you were talking about in? 2000 resonate with 2019 as we go into the 2020 election It was different there I've had one more woke then than now in 2000 and 2000. Ooh I feel a little pain there with mr. Joyner
1:32:20 So let me get it straight, we're more woke with less information. It's amazing isn't it? I don't buy that. It's like they were easier to control back then, it was like... They didn't have all these damn smartphones and internet and YouTube and MoFaTs clipping stuff and putting them together." Yeah, this is very interesting because he was getting credit for the black vote really coming out or at least a significant portion of it — that's what you just heard in the clip He competes directly with the Breakfast Club, does he not? Isn't that a direct competition? Is it just mornings that Joyner does? Yeah but demographic difference. I would say he's 35 up and Breakfast Club is...
1:33:13 And Breakfast Club is 35 under. Yeah, that's the audience you want so it was just a demographic thing he wasn't pulling it anymore just time to retire him out to pasture I guess yeah you know more good and you see He said, basically I was the Charlemagne before Charlemagne. That's what he was saying in 2096. The candidates had to stop by here. I gave him a stamp of approval told black people who to vote for and I keep making this point Black radio is so powerful because you have it's free entertainment
1:33:54 So poor people who happen to be black can tune in and it doesn't cost them anything. And then you're in your car, so you're a captive audience because this is the drive time. You know this better than I do. So now you have me captured because depending on where you live at...and I live Well, I live near a major city Washington DC. You still only have like two to three black radio stations? So you're going to get caught by the message and then when you have things like Radio One that buys up most of the radio stations- Yeah. You pretty much gonna be indoctrinated with the message that they want to push. That's what made Tom Joiner so powerful but now
1:34:45 campaigns are targeting younger voters. It's not that he changed, it's how campaign who campaigns target. I'd really love to know...not for this show we can look at a different time where podcasting fits into that you have the read and you got other podcasts and if they're actually taking away the African-Americans who were listening to the radio? I wonder if that's happening Went I don't know just for me. I don't think it may be a direct competition far as time slot It's about information and if you have to look at ADOS, it was that podcast moot podcast slash social movie, right? Right, correct So it's like now we're hearing new information You know is like oh, it's like a whole new world where now before you had BET black radio