2 chapters across the catalog
The discussion continues regarding Herskovits' 1941 book, *The Myth of the Negro Past*. Mo explains how academic narratives follow the funding, comparing the "invention" of Black history to the modern climate change industry. They discuss how this academic framework influenced later cultural milestones like Alex Haley's *Roots* and the eventual commercialization of Black culture.
Corporate interests often fund scientific studies to create favorable narratives for their products, leading to conflicting public health advice on items like eggs, coffee, and sugar. By funding "Fat Studies" or body-positive research, companies can expand their target demographics to include larger consumers. This "narrative trail" is seen as a way for corporate America to profit from unhealthy lifestyles while appearing socially conscious.
