2 chapters across the catalog
The American public's shift toward social distancing is described as a self-organized response to media stimuli rather than a government mandate. The hosts apply "nudge theory" to the situation, suggesting the pandemic is being used to condition the public to accept invasive measures like infrared temperature scans, similar to the behavioral changes accepted after 9/11.
The hosts conclude that the Popeyes vs. Chick-fil-A debate was a "masterpiece of a nudge" because it successfully broke through a cultural taboo. They predict that marketing firms will use this case study to show clients how they can overcome consumer resistance to sensitive topics. The segment ends with a warning for listeners to "beware of the nudge" in all forms of media.
