2 chapters across the catalog
The business model of crack distribution is explored through the lens of New Jack City's "The Carter" enterprise. The segment describes the specific packaging of crack—clear vials with colored tops—and how this imagery transitioned from the screen to real-world neighborhoods. The host recalls seeing these vials in rural North Carolina shortly after the film's release, marking the drug's spread.
The hosts conclude that the Popeyes vs. Chick-fil-A debate was a "masterpiece of a nudge" because it successfully broke through a cultural taboo. They predict that marketing firms will use this case study to show clients how they can overcome consumer resistance to sensitive topics. The segment ends with a warning for listeners to "beware of the nudge" in all forms of media.
