3 chapters across the catalog
The business model of Alex Jones, which relies on selling supplements and "bone broth," is discussed as one of the few alternatives to corporate contracts. While successful, the hosts express a preference for the "value for value" model over the logistical headache of running a warehouse and e-commerce operation. They argue that financial freedom is more valuable than the "headache" of a $60 million corporate deal.
The hosts describe the "incremental" shift toward a new social order, comparing it to the transition from taxi drivers to Uber to self-driving cars. They argue that vaccine status will become the "Mark of the Beast," determining who can participate in commerce and move freely in society. This "digital segregation" is seen as the ultimate goal of the current public health mandates.
Lena Waithe admits that Hollywood studios are primarily interested in the "jackpot" of commodifying black content for commerce. The hosts argue that films like Queen and Slim and 12 Years a Slave exploit both a victimization mentality in black audiences and "white guilt" in white audiences. They define this genre as the "racial thriller," which serves as a lucrative niche for studios.
