2 chapters across the catalog
"Conspicuous consciousness" is a term used to describe the performative display of social awareness by upper-class white individuals seeking to atone for perceived privilege. Similar to conspicuous consumption, this behavior involves publicizing one's associations with minority activists to signal moral standing. This trend is viewed as an insincere, preemptive defense against accusations of racism within elite social circles.
Mo Facts introduces the term "conspicuous consciousness" to describe "woke" posturing and virtue signaling for personal gain. This is contrasted with the "Value for Value" model used by the podcast, which relies on honest exchange and mutual benefit rather than status-seeking. The hosts discuss how people use social justice causes as products to buy, similar to how they use luxury brands like Gucci to signal status.
