2 chapters across the catalog
Mondale Robinson of the Black Male Voter Project discusses the mission to create "super voters" among Black men by addressing their specific psychological and economic needs. The hosts critique the use of behavioral psychology to change the "psyche" of voters and discuss how withholding a vote acts as a form of political leverage.
The segment breaks down Maslow's Hierarchy of Needs—ranging from physiological requirements to self-actualization—and how it is being applied to political campaigning. The hosts argue that the Black Male Voter Project is attempting to manipulate Black men's psychology by targeting their basic needs for safety and belonging. They contrast this psychological approach with the simple exchange of "tangibles" for votes.
