2 chapters across the catalog
The "Get Your Booty to the Poll" ad campaign is examined as a successful use of sexualized content to drive political engagement. Originally released in September 2020, the ad was repurposed for the Georgia runoff election in January 2021 with funding from the New Georgia Project. The hosts discuss the effectiveness of using "booty" as a marketing tool for voter turnout.
Dark money groups have spent over $600 million on election ads since 2010, utilizing non-profit status to hide donor identities. The 2008 Obama campaign spent a record $730 million, with over 56% of that budget dedicated to media buys on television, radio, and the internet. This massive spending illustrates how presidential elections have become a "bonanza" for media properties and special interest groups seeking a return on their investment.
