2 chapters across the catalog
The "Get Your Booty to the Poll" ad campaign is examined as a successful use of sexualized content to drive political engagement. Originally released in September 2020, the ad was repurposed for the Georgia runoff election in January 2021 with funding from the New Georgia Project. The hosts discuss the effectiveness of using "booty" as a marketing tool for voter turnout.
In a clip, Stacey Abrams discusses raising $40 million for her 2018 gubernatorial race and using it to build a permanent voting infrastructure through organizations like Fair Fight and New Georgia Project. She describes Governor Brian Kemp as a "galvanizing force" for her efforts. The hosts remain skeptical of her claim that she is responsible for 2 million voters showing up.
