2 chapters across the catalog
The three stages of brainwashing—breaking people down, changing them, and fixing the new mission—are detailed. The hosts explain how corporate America uses flattery and the promise of "equity" to trap people in the "woke" mindset. They argue that even when people recognize the pandering, the "affection" and "praise" from the system are difficult to resist.
Expert Rick Ross explains the three-step process of "coercive persuasion": breaking the individual down, introducing new ideas, and reinforcement. The hosts argue that pandemic measures like isolation and "social distancing" mirror the first stage of this process, making the public more susceptible to new societal rules and "alone together" messaging.
