2 chapters across the catalog
The story of Edward Bernays and his "Torches of Freedom" campaign for Lucky Strike cigarettes is detailed. Bernays, the nephew of Sigmund Freud, consulted psychoanalyst Dr. A.A. Brill to break the social taboo against women smoking in public. By framing cigarettes as symbols of equality during an Easter Sunday parade, Bernays successfully marketed a deadly product to women as a form of liberation.
Edward Bernays, the "father of propaganda," is discussed regarding his 1920s "Torches of Freedom" campaign which encouraged women to smoke in public. By framing cigarettes as symbols of liberation for feminists, Bernays successfully broke a social taboo to benefit his client, Lucky Strike. The hosts explain how the term "public relations" was created to replace the word "propaganda" due to the latter's negative connotations.
