Topic: Sigmund Freud

The story of Edward Bernays and his "Torches of Freedom" campaign for Lucky Strike cigarettes is detailed. Bernays, the nephew of Sigmund Freud, consulted psychoanalyst Dr. A.A. Brill to break the social taboo against women smoking in public. By framing cigarettes as symbols of equality during an Easter Sunday parade, Bernays successfully marketed a deadly product to women as a form of liberation.

Kanye West compares social media addiction to cigarette smoking, referencing Edward Bernays and the "Torches of Freedom" campaign. He discusses his potential 2024 presidential run and his desire to break the "brainwashing" caused by digital platforms. The hosts connect West's understanding of propaganda to the work of Sigmund Freud and the historical manipulation of public opinion.