2 chapters across the catalog
The "Get Your Booty to the Poll" ad campaign is examined as a successful use of sexualized content to drive political engagement. Originally released in September 2020, the ad was repurposed for the Georgia runoff election in January 2021 with funding from the New Georgia Project. The hosts discuss the effectiveness of using "booty" as a marketing tool for voter turnout.
The news industry operates on the "if it bleeds, it leads" principle, treating high-profile tragedies like the Guyger trial as a "ratings bonanza" similar to the Super Bowl. By throwing "raw meat" to both sides of a racial or political divide, media outlets ensure viewers remain glued to their screens. This manufactured investment is compared to political polling tactics used to keep the public in a state of constant anxiety and engagement.
