4 chapters across the catalog
Mo Facts introduces the first of Neely Fuller Jr.'s "Three T's"—Tacky—describing it as the baseline behavior the system of white supremacy encourages in people of color. "Tacky" is defined by a lack of style or good breeding, and the hosts argue that any behavior exceeding this baseline is often derided as "acting white." This classification is presented as a tool to keep non-white populations in a state of perceived inferiority.
Neely Fuller Jr. suggests that if Black people cannot be "constructive" when meeting, they should avoid contact to minimize conflict. Mo relates this to his "school of fish" theory, where individuals maintain a respectful distance while moving in unison. Fuller argues that the system of white supremacy "pumps out poison" to ensure that interactions between non-white people remain toxic and explosive.
The American public's shift toward social distancing is described as a self-organized response to media stimuli rather than a government mandate. The hosts apply "nudge theory" to the situation, suggesting the pandemic is being used to condition the public to accept invasive measures like infrared temperature scans, similar to the behavioral changes accepted after 9/11.
The hosts conclude that the Popeyes vs. Chick-fil-A debate was a "masterpiece of a nudge" because it successfully broke through a cultural taboo. They predict that marketing firms will use this case study to show clients how they can overcome consumer resistance to sensitive topics. The segment ends with a warning for listeners to "beware of the nudge" in all forms of media.
